Eléonore PATRY

En résumé

Entreprises

• Eleonore Patry Consulting - Free Lance

  2015 - maintenant 15 years passionated about Web and business, pragmatic and data driven
  Digital transformation, business acceleration
  
  E-travel : digital strategy defining, channel &Yield management, direct sales development
  Specialist of Paris
  
  E-commerce : goal defining, operations and data driven, Kpi's defining, team empowering
  Global Digital transformation
  
  Start-up advizor

• Groupe CITYVISION - Directrice E-Commerce

  PARIS 2013 - 2015 90 Millions € group, leader of tourism excursions in Paris.
  ParisCityvision.com = 6.5M € (+70% in 2 years)
  
  Channel management (BtoB & BtoC), Yield management
  
  Digital transformation (people empowering, Tripadvisor)
  
  Managing 6 people (Organisation changes)
  
  Data and operations driven (E-merchandising,and social networks, CRM):Conversation rates X2
  
  Development of last minutes direct sales (D-4) : Mobility (New website responsive design) and Revenue management

• Eléonore Patry Consulting - E-commerce strategy consultant

  2012 - 2013 Digital transformation
  
  Bring traditional organization into a digital organization
  Specific Operational issues : KPI's, database analysis ans structuring, A/B testing, social media, mobility.
  
  Clients Portofolio :maisondumonde.com, FleuranceNature, HarasdeHus, Club francais du Vin, ParisCityvision

• Aquarelle Coffrets - DGA - FONDATRICE

  2009 - 2011 Management of Aquarelle Coffrets, a Gift Box company 4 employees
  • Creation of brand and products (from LaCarteChic to Aquarelle Coffrets)
  • Building promotions, prices, partnerships
  • Ads & Communication : TV, press, radio ads, PR and parking displays
  • Online marketing : Emailing Displays, SEO/SEM, A/B testing
  • Results and ROI analysis
  • Team management
  
  2011 turnover: 800K€
  Resulting in a sales increase by 300% between 2010 and 2011
  
  Marketing advice for Aquarelle.com
  Resulting in + 1 point transformation rate on Aquarelle Gourmand
  
  ---------------------
  Aquarelle.com took majority stake of LaCarteChic in sept. 2009
  • Negotiation of a shareholders’ agreement
  • Integration of the start-up into the existing company.
  ----------
  
  Septembre 2007 : Co-founder of La Carte Chic (Gifl Box)
  
  Creation and development of a Gift Box company
  • Creation of the brand, products, packaging, e-commerce website www.lacartechic.com
  • B to B development
  • Catalog and product definition,
  • Sourcing of suppliers, negotiations
  • Wholesale distribution : Negotiations with Fnac, Cultura, bookshops, POS material
  => 2009 turnover: 300 K€

• Unilever France - Promotion manager

  Rueil-Malmaison 2002 - 2007 Creation and development of a "360° internal agency"
  * In charge of optimizing Unilever's in-store promotion:
  - Leverage brand building experience
  - Settling new rules for operationnal marketing
  - Developping new ROI tools
  - Monthy marketing meeting review
  * In charge of coupon budget (optimizing 14M€)
  * Managing 6 people
  * Agencies relationship (price grid, client brief format)
  * In charge of Web relationship program (Pourtoutvousdire.com)

• Nurun - Account manager

  1999 - 2001 Nurun NY
  - Account manager for L'Oréal USA : launching of www.lorealusa.com
  Nurun Paris
  - Intern working on : Fnac.com ans Danone.com teams

Formations

• Ecole Supérieure Des Sciences Commerciales D'Angers ESSCA

  Angers 1995 - 1999 MARKETING GRANDE CONSO

• ESSCA (Ecole Superieure Des Sciences Commerciales D'Angers)

  Angers 1995 - 1999

Réseau

• Amandine DA CAL ALVES

• Caroline PANHARD (FAUCHERON)

• Catherine DE THÉVENARD

• Guillaume ROTROU

• Maxime LESPAGNOL

• Nicolas AUBIN

• Philippe ESTIVIE

• Sibylle DE BEAULAINCOURT

• Sid-Ali LOUNIS

• Sophie VILLEMIN MATHEY