Menu

Eléonore PATRY

PARIS

En résumé

17 years experience in Digitalization and entrepreneurship.
Business and ROI oriented
Leading digital project and empowering transformation of traditional organization

Specialties:
- Digital strategy definition & transformation
- Data driven
- Very goog Technical knowledge
- Leading a Digital B.U (6M€ turnover) - CODIR member
- E-travel : Direct sales, yield and channel management.

Start up advisor

Mes compétences :
Online Marketing
Marketing

Entreprises

  • Eleonore Patry Consulting - Free Lance

    2015 - maintenant 15 years passionated about Web and business, pragmatic and data driven
    Digital transformation, business acceleration

    E-travel : digital strategy defining, channel &Yield management, direct sales development
    Specialist of Paris

    E-commerce : goal defining, operations and data driven, Kpi's defining, team empowering
    Global Digital transformation

    Start-up advizor

  • Groupe CITYVISION - Directrice E-Commerce

    PARIS 2013 - 2015 90 Millions € group, leader of tourism excursions in Paris.
    ParisCityvision.com = 6.5M € (+70% in 2 years)

    Channel management (BtoB & BtoC), Yield management

    Digital transformation (people empowering, Tripadvisor)

    Managing 6 people (Organisation changes)

    Data and operations driven (E-merchandising,and social networks, CRM):Conversation rates X2

    Development of last minutes direct sales (D-4) : Mobility (New website responsive design) and Revenue management

  • Eléonore Patry Consulting - E-commerce strategy consultant

    2012 - 2013 Digital transformation

    Bring traditional organization into a digital organization
    Specific Operational issues : KPI's, database analysis ans structuring, A/B testing, social media, mobility.

    Clients Portofolio :maisondumonde.com, FleuranceNature, HarasdeHus, Club francais du Vin, ParisCityvision

  • Aquarelle Coffrets - DGA - FONDATRICE

    2009 - 2011 Management of Aquarelle Coffrets, a Gift Box company 4 employees
    • Creation of brand and products (from LaCarteChic to Aquarelle Coffrets)
    • Building promotions, prices, partnerships
    • Ads & Communication : TV, press, radio ads, PR and parking displays
    • Online marketing : Emailing Displays, SEO/SEM, A/B testing
    • Results and ROI analysis
    • Team management

    2011 turnover: 800K€
    Resulting in a sales increase by 300% between 2010 and 2011

    Marketing advice for Aquarelle.com
    Resulting in + 1 point transformation rate on Aquarelle Gourmand

    ---------------------
    Aquarelle.com took majority stake of LaCarteChic in sept. 2009
    • Negotiation of a shareholders’ agreement
    • Integration of the start-up into the existing company.
    ----------

    Septembre 2007 : Co-founder of La Carte Chic (Gifl Box)

    Creation and development of a Gift Box company
    • Creation of the brand, products, packaging, e-commerce website www.lacartechic.com
    • B to B development
    • Catalog and product definition,
    • Sourcing of suppliers, negotiations
    • Wholesale distribution : Negotiations with Fnac, Cultura, bookshops, POS material
    => 2009 turnover: 300 K€

  • Unilever France - Promotion manager

    Rueil-Malmaison 2002 - 2007 Creation and development of a "360° internal agency"
    * In charge of optimizing Unilever's in-store promotion:
    - Leverage brand building experience
    - Settling new rules for operationnal marketing
    - Developping new ROI tools
    - Monthy marketing meeting review
    * In charge of coupon budget (optimizing 14M€)
    * Managing 6 people
    * Agencies relationship (price grid, client brief format)
    * In charge of Web relationship program (Pourtoutvousdire.com)

  • Nurun - Account manager

    1999 - 2001 Nurun NY
    - Account manager for L'Oréal USA : launching of www.lorealusa.com
    Nurun Paris
    - Intern working on : Fnac.com ans Danone.com teams

Formations

Réseau

Annuaire des membres :