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Elise BLANDIN

Rueil-Malmaison

En résumé

Recently graduated from Rouen Business School, France, with a Master 2 specialized in Business and Marketing, my long term goal is to become a product manager, preferably in the food industry, tourism industry or creative field, which are some of my favourite topics.

I am a passionate, proactive, goal-oriented and autonomous person. Thanks to more than 2 years long-term internships, I had the chance to participate and involve myself from the overall strategy to the day to day management of products and brands. Consequently I already have a good knowledge of the marketing-mix elements, marketing development, brand and market data analysis, promotion and communication tools, creation and design processes, project monitoring with the different departments of a company and external stakeholders, as well as other operational aspects.

I have lived in different countries for studies and work placements. I speak French, English, Spanish, and I am at the moment focusing on improving my level of German. I am very attracted by cultural diversity and discoveries, and can adapt myself well to any kind of environment and teams.

I am looking for a Junior position, starting from February 2014, and this anywhere in Europe. I would be truly happy to hear about any opportunity related to my previous work experience and/or in the fields of marketing, marketing development, tourism management, designs and artworks management.

Mes compétences :
Microsoft Excel
IRI
Microsoft Word
Sphinx
Microsoft PowerPoint

Entreprises

  • Unilever - Knorr - European Brand Development assistant

    Rueil-Malmaison 2013 - maintenant On Knorr liquid soups:
    -Co-lead of a massive portfolio refreshment: portfolio reduction, recipes improvement, design switch and communication program: 8 months project, 300 products, 10 countries, 220M€ budget.
    -Lead of pack designs refreshment: timings, briefings, masterdesigns creation, photo shootings management, coordination between countries and design agencies, validation process, launch follow up
    -Implementation of sustainability claims on packs: lead of a consumer research, design, alignment with numerous stakeholders
    -Participation in commercial development: TV spots, printing campaigns, digital activation etc.
  • Unilever - Knorr - European Brand Development assistant

    Rueil-Malmaison 2013 - 2013 On Knorr liquid soups:
    -Co-lead of the 2013/2014 wet soups refreshment program and innovations: benchmark and trends follow up, qualitative and quantitative research, recipes creation with the Chefs, business cases, development follow up
    -Coordination with all stakeholders: countries’ teams, forecast, R&D, production, supply chain etc.
    -Pack design management: timings, briefings, photo shootings management, validation process
    -Daily business: answer to requests from team members and countries, meetings’ organization etc.
  • Labeyrie - Assistant Product Manager

    Saint-Geours-de-Maremne 2012 - 2012 DEVELOPPEMENT OF A DELICATESSEN RANGE (35 PRODUCTS) • http://www.labeyrie.com/les-collections/moment/sauces-accompagnements/0-5/
    -Development process: benchmark, marketing-mix implementation, suppliers’ identification and contacts, test of recipes, business cases follow up, photo shooting management, pack designs.
    -Projects monitoring between the company’s departments and agencies: R&D, commercial, legal departments etc.
    -Development of marketing and commercial tools such as: sales guides, public brochures, internet website content
    -Personal project with full autonomy: development of 5 luxury Christmas boxes (+70 tons listed in retail stores)
    PRODUCT MANAGEMENT WITHIN EXISTING RANGES
    -Market performance check up and recommendation of actions: IRI panels
    -Ranges upgrade: management of new pack designs for 70 delicatessen products
  • UbiUbi SA de CV - party supplies shop - Responsible for Shop Management and Marketing Development

    2009 - 2010 DAY TO DAY MANAGMENT
    -Sales (in one shop and online), accountings, merchandising, range extension
    MARKETING DEVELOPMENT
    -Web marketing: website launch and content management administration, social network content, e-mailings
    -Promotion: design of advertising supports on Photoshop (flyers, banners, personalized items) and launch
  • Brittany Tourism Board - Marketing Assistant

    2008 - 2008 TOURS AND TRAVEL CONCEPTION • http://www.bretagne35.com/
    -Tours and journeys design in Brittany: concept creation, supplier’s identification and contact, contract preparation.
    -Taylor-made journeys and trips’ creation on demand for companies.
    TOURS AND TRAVEL PROMOTION AND SALES
    -Website content management, newspaper articles redaction, work with agencies on flyers, brochures
    -Customer information, booking management by phone and e-mails, after-sales service, satisfaction surveys

Formations

  • University Of Sheffield (Sheffield)

    Sheffield 2008 - 2009 Bachelor
  • ITBS (Esthua) Université Angers (Angers)

    Angers 2006 - 2009 Bachelor

Réseau

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