Mes compétences :
Stratégie media et hors media
Commerciale
Business development
Marketing opérationnel
Marketing stratégique
Entreprises
UNILEVER
- Brand Manager Assistant
Rueil-Malmaison2010 - 2010• Analyzed and summarized Brand value market share monthly via Nielsen and TNS panels
• Coordinated with the Category Management to set up promotional offers
• Contribution to a new Platform launch : endorsed the brand 360 media campaign
Tradtionnal media (TV, print, web) & in-store implementation (product demonstrations, couponing,POS)
• Conception of the strategic 360 Brief for 2011 innovation: presentation and operational follow-up
20 TH CENTURY FOX HOME ENTERTAINMENT
- Product Manager
2009 - 2009Among portfolio in charge: Sons of Anarchy, How I met your mother, Bones, the Cove
• Supervised 3 product launches of TV shows DVD box sets and one TV back operation
- Devised and elaborated package design and communications campaign (TV, web, print)
• Engaged in a strong reporting toward the three studios
- Structured the P&L for the advertising campaign
- Presented around 15 marketing pitches to the executive committee and sales force
• Achieved 100% of sell-in quantitative objectives for 2 out of 3 launches
20 TH CENTURY FOX HOME ENTERTAINMENT
- Product Manager Assistant
2008 - 2009-Product: elaborated at least 20 creative artworks (sleeves, packaging design)
-Promotion: defined, set up and conducted media partnerships to endorse the launch
-Distribution: created retail sales pitches, trade brochures (20), POS and in-store boxes
•Two product launches ranked among the 2009 10 best-sales (Bones 3, How I met 3 )
