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Elodie TEXEREAU

Rueil-Malmaison

En résumé

Mes compétences :
Stratégie media et hors media
Commerciale
Business development
Marketing opérationnel
Marketing stratégique

Entreprises

  • UNILEVER - Brand Manager Assistant

    Rueil-Malmaison 2010 - 2010 • Analyzed and summarized Brand value market share monthly via Nielsen and TNS panels
    • Coordinated with the Category Management to set up promotional offers
    • Contribution to a new Platform launch : endorsed the brand 360 media campaign
    Tradtionnal media (TV, print, web) & in-store implementation (product demonstrations, couponing,POS)
    • Conception of the strategic 360 Brief for 2011 innovation: presentation and operational follow-up
  • 20 TH CENTURY FOX HOME ENTERTAINMENT - Product Manager

    2009 - 2009 Among portfolio in charge: Sons of Anarchy, How I met your mother, Bones, the Cove
    • Supervised 3 product launches of TV shows DVD box sets and one TV back operation
    - Devised and elaborated package design and communications campaign (TV, web, print)
    • Engaged in a strong reporting toward the three studios
    - Structured the P&L for the advertising campaign
    - Presented around 15 marketing pitches to the executive committee and sales force
    • Achieved 100% of sell-in quantitative objectives for 2 out of 3 launches
  • 20 TH CENTURY FOX HOME ENTERTAINMENT - Product Manager Assistant

    2008 - 2009 -Product: elaborated at least 20 creative artworks (sleeves, packaging design)
    -Promotion: defined, set up and conducted media partnerships to endorse the launch
    -Distribution: created retail sales pitches, trade brochures (20), POS and in-store boxes
    •Two product launches ranked among the 2009 10 best-sales (Bones 3, How I met 3 )

Formations

Réseau