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Elsa DE GUZMAN DE SAINT NICOLAS

Paris

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

Expériences professionnelles : MARKETING & PUBLICITE
DANONE (DANONE EAUX FRANCE)
BETC EURO RSCG
L'OREAL (GEMEY MAYBELLINE)
PPR (PRINTEMPS)

Mes compétences :
Marketing
Publicité

Entreprises

  • Danone - Chef de Groupe Evian International/EVIAN GLOBAL BRAND MANAGER

    Paris 2012 - maintenant Worldwide PR, Events, Limited Editions & Packaging

  • DANONE EAUX FRANCE - Chef de Produit Senior Evian

    Paris 2010 - 2012

  • DANONE EAUX FRANCE - Chef de Produit Senior Badoit

    Paris 2008 - 2009

  • DANONE EAUX FRANCE - Chef de Produit La Salvetat

    Paris 2007 - 2008 · Tracked and analyzed performances of both brand ranges in their competitive environment using quantitative reports and qualitative market research and consumer intelligence.
    · Defined brands strategy and communication platform (messaging levels and positioning) in collaboration with advertising agency (EURO RSCG): developed a new TV ad that resulted in sales going up by 25%
    · Monitored a budget of over 2 billion € to improve marketing mix: price positioning and ROI, product formula, packaging design (new bottle design and new logo), advertising, PR, sponsorships, sales promoter material and promotion plans: a new brand positioning and marketing mix that resulted in a 14% increase in annual volume sales.
    · Measured and evaluated the effectiveness (impact on sales, brand awareness and image) of implemented strategies for further recommendations.
    · Collaborated with media agency (CARAT/MPG) on strategic media planning and then analyzed media results for further recommendations on media investments and copy development and optimization.
    · Led development of 3 new products and coordinated cross-functional project team (R&D, supply chain, trade, legal and accounting departments) to ensure the successful launch of a new product.
    · Managed, trained and evaluated 8 interns.

  • DANONE EAUX FRANCE - Assistante Chef de Produit La Salvetat

    Paris 2005 - 2005

Formations

Réseau

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