Elsa DE GUZMAN DE SAINT NICOLAS

En résumé

Entreprises

• Danone - Chef de Groupe Evian International/EVIAN GLOBAL BRAND MANAGER

  Paris 2012 - maintenant Worldwide PR, Events, Limited Editions & Packaging

• DANONE EAUX FRANCE - Chef de Produit Senior Evian

  Paris 2010 - 2012

• DANONE EAUX FRANCE - Chef de Produit Senior Badoit

  Paris 2008 - 2009

• DANONE EAUX FRANCE - Chef de Produit La Salvetat

  Paris 2007 - 2008 · Tracked and analyzed performances of both brand ranges in their competitive environment using quantitative reports and qualitative market research and consumer intelligence.
  · Defined brands strategy and communication platform (messaging levels and positioning) in collaboration with advertising agency (EURO RSCG): developed a new TV ad that resulted in sales going up by 25%
  · Monitored a budget of over 2 billion € to improve marketing mix: price positioning and ROI, product formula, packaging design (new bottle design and new logo), advertising, PR, sponsorships, sales promoter material and promotion plans: a new brand positioning and marketing mix that resulted in a 14% increase in annual volume sales.
  · Measured and evaluated the effectiveness (impact on sales, brand awareness and image) of implemented strategies for further recommendations.
  · Collaborated with media agency (CARAT/MPG) on strategic media planning and then analyzed media results for further recommendations on media investments and copy development and optimization.
  · Led development of 3 new products and coordinated cross-functional project team (R&D, supply chain, trade, legal and accounting departments) to ensure the successful launch of a new product.
  · Managed, trained and evaluated 8 interns.

• DANONE EAUX FRANCE - Assistante Chef de Produit La Salvetat

  Paris 2005 - 2005

Formations

• Institut D'Etudes Politiques Sciences-Po Paris

  Paris 1999 - 2003 Marketing

Réseau

• Annaëlle LANNUZEL

• Florence MARAIS

• Kenza ABABOU

• Marie-Ségolène MIGAIROU

• Mélanie HACQUIN

• Olivier BAILLY

• Sebastien DUCHESNE

• Sophie JULIEN DEBAY

• Vinciane RIBES