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Emilie CALAS

Paris

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

SKILLS
• E-business Project manager
Marketing, technical and management skills
• On line Marketing
Affiliates, e-mailings, acquisition strategies, customer loyalty management
• Management
Interface between the Web Agency – intern sales force – final clients
Manager team


Mes compétences :
Communication
Marketing
Gestion de projet
Management

Entreprises

  • PUBLICIS MODEM - Digital Project Manager

    Paris 2015 - maintenant

  • Freelance - Freelance in Events organisation and Digital Marketing

    2013 - 2015 o Events organisation during the Confederations Cup 2013 and the World Cup 2014:
    o Trips organisation in Brazil for VVIP Clients of SFR (French Telecommunications Company)
    Main missions: Clients hospitality & accommodations, buses, restaurants, circuit tours, visits in Porto Alegre, Salvador de Bahia and Rio de Janeiro. VVIP Welcome, follow up and escort during the trip. Support for everything and satisfaction of each demand.
    o Freelance in Digital Marketing for a Brazilian Real Estate Agency WhereInRio:
    o Vacation rental software Implementation: Instamanager, american software from TripAdvisor.
    Main missions: benchmark, implementation (links through web services with affiliates), marketing channel management (connecting apartments, calendars, rental rates with affiliates) and team training sessions.

  • Darty - Digital Marketing Manager

    BONDY 2009 - 2013 French leader in retail domestic appliance focusing on his baseline “Best price, Best choice, Best service” model.
    B2B business unit.
    Client typologies: retailers, communication and advertising agencies, banks and insurances
    E-business project management:
    o www.caprofem.fr : a B2B e-business prosite: 950k pages viewed, 75k visits, TO 300 k€ / month
    o Briefs back & front office websites definition with the Web agency, market benchmarks, specifications, process implementation, lead management for the internal organisation.
    o Web services implementation (clients, orders, products) with the CRM.
    o Management & follow up of invoicing, deliveries, aftersales and hotline.
    o www.dartypro.com : 75’000 pages viewed, 15’000 visits/month.
    o Briefs back & front office websites definition with the Web agency, market benchmarks, specifications, process implementation, lead management for the internal organisation.
    o White labels and market places sites:
    o Implementation with affiliates: Allianz insurances, Crédit du Nord bank…
    o Incentive programs:
    o Incentive programs management (Cortes, Electrolux…)
    o Online gift card Darty:
    o “Pay online with your gift card” project: Needs specifications, team training sessions, team management, customers support.
    o Online Marketing:
    o Customer’s loyalty management: Emailing planning, briefs and reporting.
    - Caprofem : 25k subscribers, average click rate : 3,5%
    - Dartypro : 3 000 subscribers, average click rate: 3%
    o Acquisition strategy: prospecting online programs, database management, reporting.

  • Miva - Affiliates manager

    2008 - 2009 MIVA France is an affiliate’s platform with more than 250 website partners.
    o Affiliates management: optimisation of ranking for advertisers and development of the partnerships.

  • AGL Group - Internet product manager

    2005 - 2008 Operational manager for www.jannonce.fr, a classified ads website.
    36K new ads/week, 1M de unique visitors/month, 24 M pages viewed/month
    • Project management: Strategy briefs (Market positioning, targets, objectives), team management (technical and sales teams).
    • Marketing on-line:
    o Prospection tools: affiliation, emails addresses purchasing.
    o Customer loyalty tools: emailing’s planning, one to one sales by emailing, promotional offer’s strategy.
    o Clients database: re-sale of 700 000 emails addresses opt-in to partners.
    • Partnership management: implementation of the AOL media (advertising spaces), credit and insurances affiliates (co-branding emailings, reporting).
    • Benchmark

  • Rockfon - Internet Product Manager

    2002 - 2003 one year internship
    Briefs and implementation www.rockfon.fr

Formations

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