Emilie CALAS

En résumé

Entreprises

• PUBLICIS MODEM - Digital Project Manager

  Paris 2015 - maintenant

• Freelance - Freelance in Events organisation and Digital Marketing

  2013 - 2015 o Events organisation during the Confederations Cup 2013 and the World Cup 2014:
  o Trips organisation in Brazil for VVIP Clients of SFR (French Telecommunications Company)
  Main missions: Clients hospitality & accommodations, buses, restaurants, circuit tours, visits in Porto Alegre, Salvador de Bahia and Rio de Janeiro. VVIP Welcome, follow up and escort during the trip. Support for everything and satisfaction of each demand.
  o Freelance in Digital Marketing for a Brazilian Real Estate Agency WhereInRio:
  o Vacation rental software Implementation: Instamanager, american software from TripAdvisor.
  Main missions: benchmark, implementation (links through web services with affiliates), marketing channel management (connecting apartments, calendars, rental rates with affiliates) and team training sessions.
  

• Darty - Digital Marketing Manager

  BONDY 2009 - 2013 French leader in retail domestic appliance focusing on his baseline “Best price, Best choice, Best service” model.
  B2B business unit.
  Client typologies: retailers, communication and advertising agencies, banks and insurances
  E-business project management:
  o www.caprofem.fr : a B2B e-business prosite: 950k pages viewed, 75k visits, TO 300 k€ / month
  o Briefs back & front office websites definition with the Web agency, market benchmarks, specifications, process implementation, lead management for the internal organisation.
  o Web services implementation (clients, orders, products) with the CRM.
  o Management & follow up of invoicing, deliveries, aftersales and hotline.
  o www.dartypro.com : 75’000 pages viewed, 15’000 visits/month.
  o Briefs back & front office websites definition with the Web agency, market benchmarks, specifications, process implementation, lead management for the internal organisation.
  o White labels and market places sites:
  o Implementation with affiliates: Allianz insurances, Crédit du Nord bank…
  o Incentive programs:
  o Incentive programs management (Cortes, Electrolux…)
  o Online gift card Darty:
  o “Pay online with your gift card” project: Needs specifications, team training sessions, team management, customers support.
  o Online Marketing:
  o Customer’s loyalty management: Emailing planning, briefs and reporting.
  - Caprofem : 25k subscribers, average click rate : 3,5%
  - Dartypro : 3 000 subscribers, average click rate: 3%
  o Acquisition strategy: prospecting online programs, database management, reporting.
  

• Miva - Affiliates manager

  2008 - 2009 MIVA France is an affiliate’s platform with more than 250 website partners.
  o Affiliates management: optimisation of ranking for advertisers and development of the partnerships.

• AGL Group - Internet product manager

  2005 - 2008 Operational manager for www.jannonce.fr, a classified ads website.
  36K new ads/week, 1M de unique visitors/month, 24 M pages viewed/month
  • Project management: Strategy briefs (Market positioning, targets, objectives), team management (technical and sales teams).
  • Marketing on-line:
  o Prospection tools: affiliation, emails addresses purchasing.
  o Customer loyalty tools: emailing’s planning, one to one sales by emailing, promotional offer’s strategy.
  o Clients database: re-sale of 700 000 emails addresses opt-in to partners.
  • Partnership management: implementation of the AOL media (advertising spaces), credit and insurances affiliates (co-branding emailings, reporting).
  • Benchmark
  

• Rockfon - Internet Product Manager

  2002 - 2003 one year internship
  Briefs and implementation www.rockfon.fr
  

Formations

• Ecole Supérieure De Commerce

  Pau 2000 - 2004 Marketing
  
  Marketing and Communication Master degree

Réseau

• Claire BISOIRE

• Elodie MASSIERA

• Jonathan ALLOUN

• Nathaniel HADDAD

• Philip SONII

• Sébastien THIRIET

• Steves MEIMOUN