En résumé

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  • Unilever, UK - Assistant Global Brand Development Manager Dove Hair

    2012 - maintenant
  • Clarins, New York, USA - Marketing and Public Relations Assistant

    2011 - 2011 。Involved in product development and launch
    。Supervised digital and ecommerce activities
    。Developed press release and media kit collaborating with design teams
    。Organized public relations events for new campaigns and product launches
    。Performed competitive analysis and tracking reports on media coverage (online and offline)
  • Procter & Gamble, Paris, France - Assistant Brand Manager, Wella

    2010 - 2011 。Managed a range: budget management, monthly supply & demand review, promotional operations and sampling operations via P&G consumer website
    。Launched the new SP Sun 2011:
    - Defined and aligned global objectives & strategy with local and regional lead teams
    - Led the local go to market execution ensuring timely launch: managed and briefed cross-functional teams and agencies (promotional environment, press release, digital strategy)
    。Performed a monthly base business & key market indicators analysis using a SAP database, presented key conclusions and recommendations
    。Performed post-launch tracking: data analysis, feedback from the field, recommendations
  • Oddo Asset Management, Paris, France - Marketing Assistant

    2009 - 2009 。Participated in product launches and answered successful requests for proposals
    。Developed a monthly competitive analysis book distributed to the whole group
    。Updated a weekly performance monitoring database for the board of directors
    。Participated in new process development being part of a recently created team
  • SGS, Societe Generale de Surveillance, Hong Kong - Market Research Intern, Consumer Products

    2007 - 2008 。Conducted detailed market research and competitive analysis
    。Coordinated SGS Asian subsidiaries on a project of new service: managed to draw the attention to the existing opportunity, to convince and bring people together
    。Organized a rewarding conference on « Ethics and Conformity »: 200 international guests
    。Collaborated with different teams (CRM, sales, engineers)