Emilie ROUER


En résumé

Mes compétences :
Marketing Opérationnel
Gestion de projet
Marketing digital et multi canal
Marketing stratégique
Shopper Marketing
Budget Management
Product portfolio management
Cost Reduction
Marketing Mix
Packaging Design
Brand Management
Google Analytics
Marketing Management
Microsoft Excel
Microsoft Office
Microsoft PowerPoint
Microsoft Word


  • NESTLE PURINA EMENA - MDO - Shopper Marketing Manager

    2016 - maintenant Key Responsibilities:
    * Develop Shopper Marketing Strategies and toolkits across 3 pillars: category, brands and channels
    * Partnering with 7 brands and 3 channels of distribution (grocery, specialist and online)
    * Responsible for cross-functional ways of working
    * Lead of EMENA Shopper Marketing Community Outcome:
    * Contributed to develop and promote Shopper Marketing vision for the business
    * Developed Grocery channel petfood category Shopper communication guidelines and execution
    * Developed new Shopper strategy & visual identity for flagship brands of the portfolio: ProPlan Dog, Felix, Beyond
    * Established effective cross-functional ways of working and KPIs
    * Increased In-Market Shopper assets implementation rate up to 70%
  • NESTLE PURINA EMENA - Senior Brand Manager FELIX

    2014 - 2016 Key Responsibilities:
    * Develop European Cluster Brand Plans and Communication Toolkits
    * Responsible for product portfolio including innovation within cluster
    * Lead Digital Strategy and activations
    * Guidance and support to local market brand managers (Cluster: Russia, Italy, Iberia, Central Europe) Outcome:
    * Increased Cluster Value Market Share(%) of +260bpts (exceeded objective)
    * Led innovation projects from concept to launch with value 3Y NNS of 45 Mio CHF
    * Developed Facebook Strategy - Editorial principles & guidelines; Launched 9 Felix Facebook pages
    * Developed 360° Communication Toolkits including 4 digital videos for Felix YouTube channel

    2011 - 2013 Key Responsibilities:
    * Brand Repositioning: Strategy, Packaging, Communication
    * Product portfolio management & performance monitoring
    * Budget Management
    * Redefined wet lines portfolio & assortment recommendation across European markets leading to SKU optimization
    * Initiated wet lines cost reduction project in collaboration with technical teams (-15% cost reduction target)
    * Developed new packaging design
    * Created new Friskies Website, videos & Apps
  • NESTLE PURINA - Junior Brand Manager FIDO®

    2010 - 2011 Key Responsibilities:
    * Development and execution of FIDO® brand plan for the French market in coordination with the Brand Manager
    * Tracking brand and competition performances (Nielsen + Bristol panels), market trends, promo and media activities
    * Control of marketing mix execution including distribution objectives, pricing strategy, sales forecast, promotional activities, and packaging redesign Outcome:
    * Led development and execution of 360° promo activities
    * Elaborated pitches and presentations both for sales and internal usage
    * Worked on two packaging redesigns: Croq'Mix® and Fido® Snacks
    * Performed brand and competition analyses that led to recommendations of marketing mix
  • Gkv Communications - Account Executive Assistant

    2009 - 2009 Key Responsibilities:
    • Assisting the Advertising Account Executive in clients projects
    • Supporting the Interactive team in the development of websites and online banners

    Key Achievements:
    • Created tools to support client work: creative briefs, media planning, advertising leaflets
    • Participated in Lance® and Cape Cod® brand repositioning: target brainstorming, communication strategy, TV/Press Ads
    • Contributed to brand awareness development project Martek life'sDHA®
    • Followed up the development of life'sDHA public brand: media kits, web banners
    • Assisted in the implementation of consumer interactive tools: DHA Omega3 Quiz and Calculator on
  • HENKEL FRANCE - Junior Trade Marketing Executive

    2007 - 2007 Key Responsibilities:
    * Supporting BtoB and BtoC sales teams for the stationary business in their daily activities
    * Tracking sales performance and sales incentive scorecards
    * Analyzing quantitative and qualitative results for each retailer Outcome:
    * Provided marketing tools to assist the sales force (sales pitches, leaflets presentations)
    * Coordinated sales objectives (incentives, bonuses)
    * Executed BtoB and BtoC promotional operations for Pritt® and Superglue® (product presentations, in-store displays)
    * Implemented in-store events with external agencies (product briefs, list of specifications, branded items)
    * Developed monitoring tools to track performance


  • Audencia Business School

    Nantes 2005 - 2009 Masters Degree

    AUDENCIA, Master's Degree in Management - Specialization in Marketing Brand Management
    Member of Student Bureau - Participation in the Global Responsibility Trophy: Local urban area contest for the best environmentally friendly company, team work with an engineer to support ONET company application: result: 4th prize


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