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Emilien CHAREYRON

Lyon

En résumé

Born In Grenoble (Fr) and studying Marketing and International Trade, I have some relevent experience in the Marketing of services and I have a particular interest for Sustainable Issues, Food&Beverage industry, Entertainment & Sport industry...Thanks to my experiences abroad (Spain, China...), I can speak fluently English, Spanish, and Have an intermediary level in Chinese. I do beleive that the society in which we live must be opened to the rest of the world, tolerant and well thunk in order to be sustainable. Let's try the best!

Mes compétences :
Anglais
Beverage
Chine
Chinois
Developement durable
Espagnol
Food
food and beverage
International
Marketing
Voyage

Entreprises

  • Babolat - Digital Project Manager

    Lyon 2015 - maintenant My main role is to ensure the deployment of new connected products in our markets.

    Responsibilities:
    • Project management in relation with R&D, IT, Marketing and Communication departments…
    • Daily communication with digital agency
    • Support internal and external weekly work-lists
    • Managing and filtering requests from markets
    • Training the markets
    • Monitoring and analysing of the data collected
    • Webmastering and bug tracking
    • Acceptance testing of Web / Mobile platforms

  • MH Direkt Asia / Web2Asia - International Online Marketing Manager

    2013 - 2015 Web2Asia is a Shanghai-based full-service digital marketing agency providing digital strategy, e-commerce and online performance marketing. We provide clients facing non-negotiable digital deadlines with tailor-made solutions. We work intelligently and transparently. We make sure that our results are measurable and accountable and get to the core of the Chinese market.
    In charge of Strategic directions - SEO - SEM - Affiliation - Content management - Social media strategies - Website management

    Client management : I am leading ecommerce accounts (European and chinese ecommerce markets), including consulting, monitoring, reporting and ROI management both on platforms such as Magento (european market clients) or Tmall.com (chinese market) :

    - SEO: Decide and implement Netlinking strategy, onsite optimizations, content marketing
    - SEM: Google AdWords campaigns, implementation and monitoring (tracking of conversion rate)
    - Social media : Decide and implement Social media strategy (Facebook, Twitter, Google +, Pinterest)

    Affiliation : Development of affiliates network, display and promotion strategy

    Website management : Product pages / categories'content. Marketing campaigns.

    Developing and managing digital marketing campaigns

  • Freelance Webmarketing - Gérant

    2013 - maintenant Freelance webmarketing :

    E-commerce
    SEO
    SEM
    Affiliation
    Médias sociaux
    ...

  • Granite DRC - Assistant Marketing

    2012 - 2013 Segmentation - Positionnement - Etude de marché - Communication

  • SKIN MARKETING CHINA - Marketing analyst and Business developer

    2011 - 2011 Skin marketing is a Brand-building communications for the food and beverage marketplace. We provide strategic marketing communications such as media relations, event management, trade and consumer education, advertising and sales promotion support to food and beverage marketers in Shanghai.

  • Sosexpat agence de services à Shanghai - Consultant

    2009 - 2010 Stage en tant que consultant pour le développement de l'agence de services

  • SETAM remontées mechaniques de Val Thorens - Chef du produit ski de proximité consulting et business development

    2009 - 2009 En charge du développement du ski de proximité lors de mon stage de master 1

  • Novethic - Gestion

    Paris 2006 - 2006 Stage dans la gestion de cette société spécialisée dans le conseil RSE - ISR

Formations

Réseau

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