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Eric RENARD

LE PORT CEDEX

En résumé

Formateur et Consultant
Bilingue et biculturel Français-Anglais
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Fort d'une expérience de plus de 20 ans dans différentes fonctions communication, marketing et digitales, en entreprise et en agence, j'accompagne les organisations et les personnes dans leur transformation et le développement de leurs compétences individuelles et collectives.

Mes domaines d'intervention en France et à l'international :
- formation marketing, communication et digital
- management interculturel
- accompagnement et coaching
- gestion de projet internationaux

Mes compétences :
Project Management International
Content Management
Communication manager
Support functions
Training and Development
E-marketing
Budget management
Training
Project Management
Intercultural management
Organization
Communication
Marketing
CMS
International
Web
Photography

Entreprises

  • Formateur Consultant - Consultant

    LE PORT CEDEX 2012 - maintenant · Accompagnement dans l’élaboration et la mise en oeuvre de stratégies e-marketing
    · Conseil en communication
    · Pilotage de la création, de la gestion et de la diffusion de contenus
    · Pilotage délégué de projets, accompagnement et formation
    · Interventions et recommandations en langue anglaise

  • Ressort (Réseau Emploi Cadres Lyon) - Coach / Accompagnant

    2012 - maintenant • Accompagnement de cadres et jeunes diplômés vers leur retour à l‘emploi
    • Coaching individuel
    • Animation d'ateliers
    • Préparation aux entretiens de recrutement en français et anglais

  • Bayer CropScience - Global Internet Coordinator

    Lyon 2011 - 2012 Global coordination of internet activities for Environmental Science division

    1. Consumer market (200 M€):
    Creation of a global internet platform for Bayer Garden brand (www.bayergarden.com). Pilot project within Bayer CropScience
    . Participation to consumer e-marketing strategy
    . Definition of strategic objectives and design of the global internet platform
    . Project management, coordination of international teams (+30 people) and external vendors (design & IT consultancies)
    . Creation of editorial content and of online diagnostic tools
    . Deployment in more than over 15 countries, including mobile internet version and trade extranet
    . Training of local teams

    2. Professional market (426 M€).
    . Participation to internet strategy design
    . Coordination of more than 10 international sites

  • Bayer CropScience - Communication Manager Europe

    Lyon 2010 - 2011 Implementation of Bayer Garden brand repositioning
    . Management and coordination with local teams in 10 countries
    . Creation and implementation of pan-European multi-channel brand and communication tools
    . Reorganization and development of photographic production
    . Coordination of packaging creation in 4 countries (+100 projects)

    Coordination of internet activites in Europe for consumer business

  • Campingaz / Coleman / Sevylor - Communication Manager

    2003 - 2010 1. Coordinate and optimize Communication initiatives at European level
    . Design and Implementation of brand strategy
    . Creation and management of pan-European communication actions and tools (catalogues, tradeshows, trade marketing...): optimization of consistency, reduction of costs and production time by + 50%
    . Reorganization of picture production and distribution. (Improvement and reduction of production costs by more than 75%)

    2. Coordinate e-marketing actions across EMEA region
    . 2008: Pilot of the project to create the new Internet & Extranet for the 3 brands (10 countries - Budget 160 k€)
    . Until 2008: Administration of multilingual and multimarket sites (8 countries, 6 languages)

  • Publicis - Project Manager / Consultant

    Paris 2000 - 2002 Design communication actions and tools
    . Coordination of multichannel communication campaigns
    . Creation of internet sites for Norbert Dentressangle Group (French leader for haulage and logistics) and U.I.M.M.Drôme Ardèche (metal industry representative organisation)

  • Prosodie - Product Manager then Sales Account Manager

    Boulogne-Billancourt 1990 - 2000 Design and sell on-line interactive services and telecom solutions.

    Main achievements:
    . Marketing of on-line information services, and telecom solutions to French national key accounts
    . Launch of one of the first information services via SMS in 1999
    . Communication management: strategy tools and campaigns (TV, radio, direct marketing)
    . Management and development of a 4.5 million euro business unit

  • Alain Renault Communication - Consultant – Copyrighter

    REIMS 1988 - 1989 Design and write training programs.

    Main achievements:
    . Design of a game to explain the management of a company to the staff of DIY chain stores
    . Design of a program to develop people’s awareness of the food consumption industry representative organisations

Formations

Réseau

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