Etienne NAEL


En résumé

Present :
- Managing 25 people at
- Selling our high value products to key accounts
- Implementing our proprietary technology in France and all over Europe
- Working on the M&A strategy

e-TF1, filiale à 100 % du groupe TF1 annonce son entrée au capital de la société de marketing digital, Bonzaï Digital, avec une prise de participation majoritaire :é-du-groupe-développement-acquisition-cession-diversification/e-tf1-prise-de-participation-majoritaire-dans-bonzaï-digital

Past :
Has been a part of the media industry since 1997
Has comercialized several busineses through ad enabling
Was part of the start up of Lycos Europe in France
Was nominated as a french internet pionneer by Unesco in 2001
Has founded, developed and sold macaTi to ad pepper media
Was with ad pepper since 2002
Responsibility areas with ad pepper :
- Responsible for the french subsidiary (incl. Webgains)
- The implementation and the development of Webgains in France
- The Emailing profitcentre (15 european markets), ad peppers proprietary emailing program

Specialities :
Online marketing expert
ROI strategies : creation, implementation, development and sales
Comercialisation of online businesses through ad-enabling
PnL execution

author of :
"Réussir son affiliation : Comment gagner de l'argent sur Internet", Eyrolles Editions (2012)éussir-son-affiliation-Comment-Internet/dp/2212553501/ref=sr_1_1?ie=UTF8&qid=1358247843&sr=8-1

LinkedIn Profile :

Mes compétences :
email marketing
Community management


  • Bonzaï Digital - CEO

    2008 - maintenant Bonzaï Digital is a company specialising in multi-channel performance-based marketing. Our experts provide advice to brands and media agencies on their strategies for customer acquisition and loyalty, sales optimisation and traffic generation.

    e-TF1, filiale à 100 % du groupe TF1 annonce son entrée au capital de la société de marketing digital, Bonzaï Digital, avec une prise de participation majoritaire :é-du-groupe-développement-acquisition-cession-diversification/e-tf1-prise-de-participation-majoritaire-dans-bonzaï-digital
  • Webgains - Managing Director France

    Волгоград 2006 - 2007 PnL responsible. Scaled a 5 man office in Paris into a highly profitable business.
  • Ad pepper media International - Head of Email marketing Europe

    2005 - 2007 Responsible for the Email Marketing profit centre all over Europe (15 countries). Took the business from 1MEUR to more than 10MEUR in 2 years.
  • Ad pepper media France - Managing Director France

    2003 - 2007 Responsible for the French Subsidiary of ad pepper.
  • MacaTi - CEO, Founder

    2000 - 2002 macaTi was the first company to specialise in the gathering and marketing of data capture over the Web using a performance-based model. In 2000, it was also one of the top profit-making companies despite being entirely self-financed: a rarity back then.
What is more, macaTi was a pioneer in terms of technological and pricing solutions. Its business model, furthermore, was much replicated by many other players on the French market from 2005 onwards.

  • Lycos Europe - Online Marketing Manager

    Waltham 1999 - 2000 Spray was the number one Swedish community portal and ISP. I worked on the company’s launch in France, developing the audience for various thematic channels, particularly through building teams dedicated to traffic generation and "guerilla marketing".

    Spray Network, which at the time accounted for 6.5 million unique visitors, was taken over by the Lycos Europe group in September 2000 for € 674 million.
  • Net2win - CEO, Founder

    1997 - 1999 net2win was a company specialising in the referencing and indexing of promotional operations on the Web. It was, in particular, one of the first companies to use prize contests as a key factor in generating massive traffic redirection and sales leads.


  • Sciences Po (Paris)

    Paris 1996 - 1999 Sciences-Po

    Science Politique, Sociologie, Economie, Droit, Histoire


Annuaire des membres :