Eugénie PONSAR-CROIZAT

En résumé

Entreprises

• Soap and Glory - Senior Marketing Manager – Global product strategy

  2013 - maintenant Strategic brand planning
  - Analyse competitive environment, trends and innovation opportunities
  - Identify growth opportunities and formulate strategic recommendations per category
  - Propose a global 3 year marketing plan in collaboration with the NPD team
  
  Category management
  - Analyse sales performance per category
  - Analyse market specificities per category
  - Recommend specific product assortments per market/retailer
  - Analyse price positioning and recommend a global price architecture per retailer
  

• SGD SA - Key Account Manager (Chanel, Givenchy, Avon)

  Puteaux 2008 - 2011 Sales and account management
  - Daily key contact point for all assigned clients
  - Follow up of costing for all new glass and decoration projects, submission, of price offers, follow up of price negotiations
  - Responsible for profitability growth on existing products
  - Follow up of customers quality issues
  - Recommendation and implementation of specific business strategies per client (including annual or multi-year logistic contracts)
  - Participation to trade shows
  
  Project Management
  - Follow up of new products industrial development (glass and decoration) in coordination with all internal departments (new projects development, costing, production, quality, logistic, innovation)
  - Responsible for the delivery of the right product (quality and cost) on time
  
  Reporting
  - Annual sales budget
  - Monthly updates of sales forecasts
  - Monthly commercial reports: sales, market shares, new projects financial analysis, win/loss business summary, stocks level, payments

• SGD SA - Marketing Manager

  Puteaux 2007 - 2009 Communication : valorisation & differentiation of the SGD industrial offer
  - Development of sales leaflets and brochures illustrating SGD manufacturing plants, know-how, launches and innovations
  - Development of trends presentation putting forward the group know-how in glass and decoration and presentation to all French and international clients
  - Organisation of major international trade shows (Luxpack, Cosmoprof)
  - Analysis of the brand positioning and development of a new corporate communication visual
  - Development of the new SGD internet site
  - Participation to the development of the SGD' Mag a bi-annual magazine send to all perfumery and pharmacy clients
  
  Innovation management :
  - Market watch and identification of innovation opportunities
  - Submission of innovation ideas to the R&D team and follow up
  - Participation to the launch of a worldwide innovation : "Le Verre Infini", the first perfumery glass made of 100% recycle glass
  
  Support of the sales team thanks to :
  - Market studies
  - Elaboration of specific commercial presentations

• QSLD Paris - Project Manager

  2006 - 2007 Main clients : Coty, Puig, Guerlain, Nicolas Feuillatte, Rémy-Cointreau, Jacquart
  
  Project management :
  - Follow up of design projects at all stages
  - Analysis of marketing briefs and translation into creative briefs
  - Interface between clients and internal creative teams
  - Management of scheduling requests, costs, and marketing objectives
  
  Management of client relationships and financial issues :
  - Responsible for client satisfaction from project kick-off to completion
  - Preparation of client proposals and estimates
  - Control of budgets, profitability and turnover objectives
  
  Building of client loyalty and seeking of new business opportunities :
  - Contribution to the agency business plan definition
  - Optimization of the agency communication tools (internet site, press releases, commercial leaflets)
  - Organization and participation to professional exhibitions

• LVMH - PARFUMS GIVENCHY - Senior Brand Manager

  Paris 2001 - 2006 Development of new perfumes and international launches
  - Definition of the concept and marketing mix
  - Development of all creative elements (bottle, juice, packaging, POSM, communication, launch tools)
  - Control of timings, budgets and financial objectives
  - Coordination and motivation of all internal and external key players (industry, internal support services, suppliers, communication agencies)
  - Preparation of marketing seminars and presentations to the subsidiaries
  
  Follow-up and animation of existing ranges
  (Very Irrésistible Givenchy, Organza, Eau Torride, Eau de Givenchy, L’Interdit, Fleur d’Interdit, Tartine & Chocolat)
  - Development of range extensions (bath products)
  - Development and launches of limited editions (Summer, Christmas, Launch anniversaries, Special offers)
  - Development of promotional plans (Coffrets, GWP)
  - Follow-up of the subsidiaries specific requests
  - Responsible for the annual brand reviews
  
  Participation to the elaboration of the feminine fragrances marketing plan
  - Market research, competition analysis, new trends studies
  - Proposals of new concepts and products
  - Elaboration of the brand’s 3 years strategy plan

Formations

• ESSEC Business School

  Cergy Pontoise 2000 - 2001

Réseau

• Alexandra MARQUES

• Alice PONSAR

• André ANTÉBI

• Aurélie ROUSSEAUX-GUBRI

• Camille PONSAR

• Elodie GENTIL

• Guillaume CARMONA

• Nathalie METZ

• Pauline CROIZAT

• Romain BIGAY