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Eva RADICCHI

LONDON

En résumé

Mes compétences :
Customer Relationship Management
budget management
analytical skills
Team Management
RB Network coordination
PPC management
Microsoft Word
Microsoft Windows
Microsoft PowerPoint
Microsoft Office
Microsoft Excel
Media Planning
Managerial Skills
Managed freight
Import/Export
Forecasting
Content Management
Breast Cancer

Entreprises

  • Zenith Optimedia Worldwide - Account Director

    2016 - maintenant Reckitt Benckiser international
    * SEO programme leading project
    * International strategy (all media)
    * Publicis and RB Network coordination
    * New business pitches
    * Data-driven marketing strategy ;

  • Zenith Optimedia UK - Digital Planning Director

    2013 - 2016 Reckitt Benckiser (30 brands) & L'Oreal Group accounts (until 2014 Luxe, Maybelline, Vichy, L'Oreal Paris, Garnier, etc...)
    * Anticipate digital media trends and exploit best knowledge of the market, technologies and ways to innovate: Send regular thought pieces on the changing digital landscape to client & organise client training contributing to trust relationship with brand teams and client senior managers.
    * Hands on heavy display activity, PPC, SEO, and social media throughout the year. Managed fast-paced multi-brands / multi-seasonality products with intense multiple launches.
    * Daily client relationship management (meetings and work sessions at client's offices several times a week) = regular client presentations.
    * Lead digital teams to develop integrated campaigns (80% DR and 20% Branding). Manage a team of 9 across all channels.
    * High level of exposure and work with agency senior managers on many RB projects (ZO managing director Tom Cijffers on business pitches, and Ian Liddicoat Chief information Officier on data development projects)
    * Ensure high standards reporting and analysis delivery (integrate various tools like Double Click tracking tool & Marin), optimisations, tests, best team / brand managers communication (weekly meetings, one to one discussions with team members).
    * Work in collaboration with senior member of econometrics team (Ninah) and show clients how to use data-driven insights to support investments in digital and to prove results to client-side top management.
    * Understand and answer key business issues faced by clients / brands (Diversity implied by numerous brands / products across multi-cultural markets).
    * Demonstrate a great understanding of product seasonality and responsiveness to market & consumer's reactions. Think outside the box and suggest strategies around partnerships.
    * Integrate Offline as well as other territories strategies within Digital campaigns (UK market being usually the testing market for global European and international campaigns.
    * Deliver KPIs at brand and product level (Live ROI focus).
    * Manage best possible relationships with creative agencies involved to facilitate creative integration within media-planning and buying processes (daily communication).
    * Use internal data & analysis (Ninah) & external analysis resources for a better understanding of performances by the client (guidance and explanatory role).
    * Manage client's expectations (brand managers) taking into account team work load & timelines.
    * Ensure best use of Publicis group network (studies, resources, experiences and knowledge) for client's benefits.
    * Organise and motivate teams to attend training / media owner presentations. Encourage digital talents.
    * Multi-task and extreme organisation between the 2 very important accounts for the agency (RB and L'Oreal). Use test & learn approach to benefits both FMGC accounts.
    * Participate to new & existing business pitches. ;

  • Unique digital - London - Senior account manager Retail and Luxury

    2010 - 2012 manager Retail and Luxury clients (Aurum: Watches of Switzerland, Goldsmiths, Mappin & Webb, London Olympics
    * Focused on high DR/transactional objectives for Aurum, ASOS and AVIS ;
    * Managed a team of 7 people (AM, AE) ;
    * Client relationship management (ROI focus / Innovation/weekly calls/Monthly meetings) ;
    * Forecasting and budget management (Finance - RECs) ;
    * Multi-Channel integrated strategy (Social, PPC, Display, Mobile App...)
    * Promote innovative projects - Increase revenue for the agency - Retain existing clients
    * New business (pitch & presentations)
    * New client on-boarding process
    Previously :
    * New markets development manager (Russia and China for ASOS and AVIS), development of PPC accounts on Yandex and Baidu

  • Laboratoire THERASCIENCE - Product/Brand Manager & Web Project Manager

    2007 - 2009 * New products launches (Nutritional complements, Hyper-proteins for weight-loss, Athlete drinks and snacks) / Supervised catalogues, packaging and medical support creation
    * Project manager - ``Therascience's'' websites development (customers & doctors' interfaces).
    * Online and offline integrated strategy ;
    * PPC management and optimisation for all brands. ;
    * CRM (``tools'' development for customers & doctors) ;
    * Competition & market analyses / Sales results analysis
    * Sales team speeches/ Trained Sales team/Managed marketing team and sub-contractors
    * Organised medical conferences and symposium (Brussels, London, Barcelona, Paris) / Travelled for ``health and nutrition'' conferences
    * Collaborated continuously with R&D department on all scientific product formula / Assist scientific director (scientific biblio research - PUBMED)

  • CEMORAS - International Trade Sales Representative

    2007 - 2007 * Purchased Goods and Managed freight ;
    * Developed Suppliers and distributors networks ;
    * Administrative tasks ;

  • MEDIA PLANNING GROUP - Mediaplanner - Print

    2006 - 2006 MEDIA PLANNING GROUP - HAVAS advertising, 8 months (


    * Media Planning and buying in print advertising / meet client objectives
    * Define right target market / using appropriate placements considering budget requirements
    * Increase profitability and improved brand visibility (Forte Pharma products, Jean-Paul Gaultier perfumes, Soignon)
    * Negotiated adverting rates with magazines and newspapers ;

Formations

  • Webber International University (Babson Park, Florida)

    Babson Park, Florida 2004 - 2005 bachelor degree

    Student exchange programme in the U.S.A
    Marketing & Hospitality management programme

  • EDHEC Business School

    Nice 2002 - 2006 Bachelor degree

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