Fabien LAFFARGUE

En résumé

Entreprises

• Officéo - Digital Marketing & Development Director

  Paris 2016 - maintenant Officéo est le leader français de l'Office Management à la demande pour entreprises et entrepreneurs.
  
  Nos clients sont des PME, professionnels libéraux, agences et cabinets conseil, start-ups, grands groupes dans des secteurs variés. Officéo leur permet d'externaliser sur un mode ultra-flexible leurs fonctions support : administratif, secrétariat, pré-comptabilité, services généraux, assistanat expert (médical, juridique, assistance appels d'offre...), gestion RH, travaux bureautiques, suivi de projets.
  
  La bonne compétence, au bon endroit, au bon moment : un service s'appuyant sur une communauté de 6000 Office Managers en France et pays limitrophes, issus de tous secteurs professionnels, immédiatement opérationnels et disponibles sur site en 48h.

• Outbrain - Account Strategist

  Paris 2016 - 2016 Content Discovery Leading Platform

• Groupe TF1 - Senior Digital Project Manager

  BOULOGNE 2014 - 2015 Structure: e-TF1 = Subsidiary of TF1 Group dealing with its digital activities = 100 M€ annual turnover / 150 employees / Double digit margin profit ratio
  
  Inside the New Contents & New Offers business unit, created in order to develop online traffic and company’s turnover growth while diversifying sources of income:
  - Financial forecasts, legal, product and commercial coordination on several projects
  - Co-development of a Multichannel Network (YouTube centered)
  - Transversal management with internal and external teams: Technical, Content, Marketing, Ad Sales and Communication departments
  - Data-driven development of brands through a multiscreen (Mobile, Tablet, Desktop, IPTV) and a multiplatform environment (Owned, Paid and Earned channels)
  
  + Recruitment & management of one collaborator
  

• Groupe TF1 - Partnerships and Product Manager

  BOULOGNE 2012 - 2014 Structure: WAT.tv = Both the 3rd French video platform (6M Unique Visitors a month) aiming a core target of 15-25 years old and the video player technology of TF1 Group.
  
  Partnership: Regarding the 3 following major sections of the site; i.e. Catch-up TV, Movies and Humor
  - Canvassing and recruiting of key actors and strategic contents of these themes: NextRadioTV, Viacom…
  - Setting up and management of partnerships, developing traffic, revenues and loyalty of partners: Universal Pictures Home Entertainment, FNCF (French national federation of movie theaters)…
  - Creating from A to Z, in coordination with advertising sales agency, special advertising operations: #BestFan Award delivered under the NRJ Music Awards 15th edition; operation sponsored by Bouygues Telecom for the launch of its 4G service…
  - Developing brand awareness through innovative and cost-efficient solutions: bartering, tripartite exchange…
  
  Product: in parallel during the last 6 months
  - Writing of functional specifications regarding video player and analytics improvements
  - Launching the new iOS and Android app (tablet+mobile) from strategic framework to user testing
  
  + Recruitment & management up to a 3-person team
  

• Groupe TF1 - Traffic Acquisition Manager (SEM / Affiliate marketing / Social ads / SMO / Monetization)

  BOULOGNE 2011 - 2012 In e-TF1’s matrix organization, as a member of the marketing team, advising internal customers [MYTF1.fr, MYTF1News.fr, MYTF1VOD.fr, AutomotoCompare.fr, TF1Conso.fr, TFou.fr, WAT.tv...] accounting for 14M Unique Visitors a month to:
  
  - Identify traffic acquisition opportunities according to their objectives then perform and monitor these activities to get the best ROI (CPC, CPL & CPA campaigns on desktop and mobile devices)
  
  - Implement and optimize monetization solutions to maximize additional revenues (AdSense, Ligatus, Outbrain, Taboola…)
  
  - Build communities on Facebook, Twitter and G+ (>10M fans) through social analytics reports, strategic recommendation, social plugins optimization, tools implementation (CMS, moderation…)
  
  + Recruitment & management of an intern

• Metropolitan Filmexport - Assistant Digital Marketing Manager (theater & video releases)

  PARIS 2010 - 2010 - Coordination of online advertising campaigns
  - Administration of Metropolitan Films portal and movies official websites
  - Digital PR and community management (YouTube, Facebook, Twitter)
  - Writing of marketing arguments for video sales
  - Benchmarks and reports
  
  Major Theater Releases: Kick-Ass, Street Dance, The Expendables
  Major Home Entertainment Release: The Lord of the Rings Trilogy on Blu-ray
  

• Sony Pictures Releasing France - Assistant Webmarketing Manager

  Puteaux 2009 - 2010 - Coordination of online advertising campaigns (from creative briefs to reports)
  - Translation of movies official websites
  - Community management (YouTube, Facebook, Twitter)
  - Digital PR for Red Carpet Previews
  - Organization of the 2010-2011 Sony Pictures Line-Up Roadshow
  
  Major Theater Releases: Michael Jackson’s This Is It, 2012, Zombieland
  

Formations

• Toulouse Business School

  Toulouse 2008 - 2011 Master's Degree
  
  Delivered a lecture on affiliate marketing; Dissertation about promotional emailing; Creating, hosting and editing a blog with an SEO challenge addressed over a year…
  2009, 1st semester in Barcelona (ESEC) focused on International Product Management

Réseau

• Claire MANÉGLIER

• Cristina DOMINGUEZ PIRES

• E. DRIUTTI

• Emilie COULON

• Matthieu LAURAUX

• Matthieu MORELLE

• Nicolas THERAROZ

• Olivier DRAPRON

• Thomas BIENFAIT

• Virginie HAUDEBOURG