Fabrice KOBIK

En résumé

Entreprises

• KIA MOTORS - INTERNET & CRM Manager

  Rueil-Malmaison 2009 - maintenant Internet & CRM Manager
  
  In charge of digital strategy for KIA french subs and consultant for european and worldwide subjects.
  >Internet
  B2C : last realisations : www.kia.fr / www.lafollejournee.fr /
  B2B : last realisations : affiliation plan, SEO-SEM, extranet creation and test drive follow up platform launch
  iPad application, microsite, mobile website
  
  Specialities : Social network strategies
  Considered as the most performing Internet Manager for 2.0 subjects in 2010 and 2011
  Several prices for digital subjects : Cristaux de Meribel, Strategies prices...
  
  > CRM
  Project Manager for the launch of Siebel solution in France and considered as consultant for the european development
  In charge of Loyalty program development
  
  Others : consultant in universities for "How to use social media in automotive industry"

• OGILVY ONE - Web project Manager

  2007 - 2007 Web project Manager for Yahoo!, Cisco & IBM
  European coordination for web campaign launches (website, banners, rich media…)
  Recommendations for the development of new services in France

• PUBLICIS - Project Manager

  Paris 2007 - 2008 Manager on RENAULT, DACIA and CAPGEMINI Paris
  > RENAULT / DACIA
  Fidelity program « My Renault » and « Dacia&Moi » launch and management
  360° project : website, blog, RP bloggers, enewsletters, emailing, welcome pack, rich media)
  > CAPGEMINI
  Launching of buzz efforts to support Capgemini’s new positioning “Together, free your energies”.
  Obtained several prizes (2 gold crystals in Méribel: Best European web corporate campaign 2007 and
  cyber crystal for the most audacious web device ? Grand Prix Strategies 2008 for marketing services
  part.)
  OGILVY ONE

• SFR - Digital Project Manager on Internet mobile

  2006 - 2006 Creation of a sport channel on mobile media. Development of notoriety by digital content realisation
  (interview, match summary) and realisation of a 360° communication plan (partnership with the French
  football federation, Telefoot, L’équipe…)
  Media : SFR website, internet mobile website, print, TV, Radio…

• BNP PARIBAS - Financial product assistant Manager

  Paris 2006 - 2006

• HILTON - CRM Assistant Manager

  Puteaux 2005 - 2005 In charge of loyalty program creation
  Job postes in UK

• TOTAL - Intern communication assistant manager

  COURBEVOIE 2004 - 2004 In charge of intern communication for a Total's subs
  Enewsletter, Intranet updates

• J WALTER THOMPSON - Web Project Assistant Manager

  2003 - 2003 May 2003 – August 2003
  Web project Manager for Rolex
  International coordinator for Rolex campaign.In charge of 17 countries
  Website, emails, banner adaptation
  Localisation and master template development.

Formations

• Université Paris 2 Pantheon Assas

  Paris maintenant

Réseau

• Antoine CROQUELOIS

• Arielle SLAMA

• Audrey GUEGAN

• Cyril CHASSAING

• Emilie ATTIA

• Grégoire SALOMON

• Guillaume DUVIVIER

• Hélène IMBLOT

• Irene BORDIN

• Matthieu VOGEL