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Fabrice KOBIK

Rueil-Malmaison

En résumé

Mes compétences :
Advertising
Chef de projet
Communication
Community management
Community manager
CRM Siebel
Digital
Influence digitale
Internet
Intranet
Management
Manager
Marketing
Marketing digital
Microsoft CRM
Publicité
Siebel
Siebel marketing
Web
Web-marketing
Webmarketing
Gestion de projet

Entreprises

  • KIA MOTORS - INTERNET & CRM Manager

    Rueil-Malmaison 2009 - maintenant Internet & CRM Manager

    In charge of digital strategy for KIA french subs and consultant for european and worldwide subjects.
    >Internet
    B2C : last realisations : www.kia.fr / www.lafollejournee.fr /
    B2B : last realisations : affiliation plan, SEO-SEM, extranet creation and test drive follow up platform launch
    iPad application, microsite, mobile website

    Specialities : Social network strategies
    Considered as the most performing Internet Manager for 2.0 subjects in 2010 and 2011
    Several prices for digital subjects : Cristaux de Meribel, Strategies prices...

    > CRM
    Project Manager for the launch of Siebel solution in France and considered as consultant for the european development
    In charge of Loyalty program development

    Others : consultant in universities for "How to use social media in automotive industry"

  • OGILVY ONE - Web project Manager

    2007 - 2007 Web project Manager for Yahoo!, Cisco & IBM
    European coordination for web campaign launches (website, banners, rich media…)
    Recommendations for the development of new services in France

  • PUBLICIS - Project Manager

    Paris 2007 - 2008 Manager on RENAULT, DACIA and CAPGEMINI Paris
    > RENAULT / DACIA
    Fidelity program « My Renault » and « Dacia&Moi » launch and management
    360° project : website, blog, RP bloggers, enewsletters, emailing, welcome pack, rich media)
    > CAPGEMINI
    Launching of buzz efforts to support Capgemini’s new positioning “Together, free your energies”.
    Obtained several prizes (2 gold crystals in Méribel: Best European web corporate campaign 2007 and
    cyber crystal for the most audacious web device ? Grand Prix Strategies 2008 for marketing services
    part.)
    OGILVY ONE

  • SFR - Digital Project Manager on Internet mobile

    2006 - 2006 Creation of a sport channel on mobile media. Development of notoriety by digital content realisation
    (interview, match summary) and realisation of a 360° communication plan (partnership with the French
    football federation, Telefoot, L’équipe…)
    Media : SFR website, internet mobile website, print, TV, Radio…

  • BNP PARIBAS - Financial product assistant Manager

    Paris 2006 - 2006

  • HILTON - CRM Assistant Manager

    Puteaux 2005 - 2005 In charge of loyalty program creation
    Job postes in UK

  • TOTAL - Intern communication assistant manager

    COURBEVOIE 2004 - 2004 In charge of intern communication for a Total's subs
    Enewsletter, Intranet updates

  • J WALTER THOMPSON - Web Project Assistant Manager

    2003 - 2003 May 2003 – August 2003
    Web project Manager for Rolex
    International coordinator for Rolex campaign.In charge of 17 countries
    Website, emails, banner adaptation
    Localisation and master template development.

Formations

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