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AXA Global Headquarters
- Global Head Voice of Consumers - leading transformation programs
2009 - maintenant
15P coordination
- Design and deploy marketing process & tools in entities (pilot in Japan)
- Set up a product segmentation approach worldwide (Value for money program)
- Feed strategic developments (new risk offers, segment strategy, global advertising campaigns)
- Live up a global consumer research community.
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UNILEVER Local Entity (France)
- Local Head of Marketing Research (HPC - 45% of company's business)
2006 - 2009
2-4P management
- Lead local marketing plans process (6 categories, 10 brands)
- Lead the innovation selection & planning for DOVE brand
- Feed trade marketing hot spots (retailers performance review), incl. the recommendation of a new Personal care category in-store implementation.
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UNILEVER European Center
- European Manager of Marketing research (Haire care & MDW)
2003 - 2006
2P management (consultants in-situ)
- Review brand positioning & action plan for Dove, Sunsilk, Timotei
- Optimize Hair products mix (variant, pack, price) and communication
- Set up regular tracking (tools & servicing) of Unilever brands business
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WPP Group (n°1 worldwide in marketing & communication services)
- Key Account manager
1997 - 2003
MILLWARD BROWN (Jun 2002 to May 2003)
Key account manager for Danone Water
Brand communication consulting
TAYLOR NELSON SOFRES (Dec 1997 to Jun 2002)
Key account manager for Lactalis
Consumer & retailer panels consulting
