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Mélanie DESALEUX

Rueil-Malmaison

En résumé

Passionate marketing professional with over 14 years’ experience in FMCG.
Currently in charge of annual negotiation for Carrefour Group on Personal Care Products.
• Brand strategy / Innovation / Communication assets development / Marketing plans (full mix)
• P&L management
• Team leadership report & functional coaching

Mes compétences :
Chef de produit
Grande Consommation
Marketing

Entreprises

  • Unilever - National Account Manager

    Rueil-Malmaison 2017 - maintenant Négociation des Accords Annuels avec le Groupe Carrefour (plan d'affaires & promotion) sur :
    - Dentaire : Signal/Zendium
    - Douches/Déodorants/Soin du corps: Axe/Williams/Brut/Rexona/Dove/Monsavon
    - Capillaire: Timotei

    CA = 100M€

  • Unilever - Brand Leader Laundry

    Rueil-Malmaison 2014 - maintenant SKIP.OMO.PERSIL - Laundry Brand Leader - 360M€ TO
    Team management (7 persons) & Leadership Team Report
    Full P&L Responsibility & Net Revenue Management (promotion & innovation)
    Brand Development including innovation funnel coordination, Brand repositioning and Media assets (TV/Digital) from idea to copy on air (agencies pitch)

  • Unilever - Brand Leader Household Care

    Rueil-Malmaison 2011 - 2014 SUN.CIF.DOMESTOS - Household Care Brand Leader - 225M€ TO
    Management of 2 Product Managers + 2 assistants
    P&L Responsible including sales forecast
    Marketing Plans definition & implementation with Innovation Center (Rotterdam)
    Customers/Salesforce Innovation Show

  • HENKEL - Mt St MICHEL - Personal Care Product Manager Assistant

    Düsseldorf 2003 - 2003 Mt St MICHEL - Personal Care Product Manager Assistant - 26M€ TO - 3,5M€
    Concept generation & Brand Review preparation with European Marketing Department (Düsseldorf) based on Nielsen/Kantar Panel analysis.

  • UNILEVER FRANCE - Brand Manager Senior

    Rueil-Malmaison 2003 - 2011 2008-2011 FRUIT D’OR - Spreads Senior Brand Manager - 100M€ TO Management of 2 Product Managers
    Definition & Implementation of ATL/BTL plan
    New Brand Communication Idea development with French celebrity

    2005-2007 KNORR VIE - Fresh Foods Product Manager - 12M€ TO
    New Product Launch in France full management (LSA & SIAL d’Or Awards)
    Mix adaptation to French consumers’ needs based on consumer research
    Full marketing plan development: TV, print, poster, web, Sponsoring, Sampling, PR
    2003-2005 SLIM FAST - Diet Foods Product Manager - 11M€ TO
    Definition & implementation of the France relaunch (Brand Equity/Innovation) with European Marketing Department (London): consumer research, design pack, innovation.

  • SCHWEPPES France - OASIS - Soft Drinks Product Manager Assistant

    2001 - 2002 OASIS - Soft Drinks Product Manager Assistant - 120M€ TO
    Retailers Trade Operation Management with Partnering/Licensing (Adidas/Popstars M6)
    Product Development with R&D / Research Department
    Design Packaging & Media assets Development

  • DIM - Product Manager Assistant

    Paris 2000 - 2000 6 months internship period
    Monitoring performances (panel Nielsen/Kantar)
    Promo / Salesforce tools development

  • CARTIER INTERNATIONAL - Assistante Directrice Presse Internationale

    Paris 1998 - 1998 Intership 6 months
    PR mission in International Communication Department
    Salon International de la Haute Horlogerie (Geneva) organization

Formations

  • Ecole Supérieure De Commerce (Mont Saint Aignan)

    Mont Saint Aignan maintenant

  • Groupe ESC ROUEN

    Mont Saint Aignan maintenant

Réseau

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