Mes compétences :
Gestion de projets
Anglais
Marketing opérationnel
Marketing digital
Pack office (PC, Mac)
Entreprises
Applied Medical
- Sales Rep, Laparoscopic Devices
2012 - 2014Operated as an ambassador of the Applied Medical brand in highly competitive environment
Focused on driving growth among targeting high potential physicians and developed new customer opportunities - Worked from a focused quarterly sales plan, specific to revenue growth expectations
Successfully managed public and private accounts and converted competitive products
Responded to customer needs, requirements and problems in compliance with Company policy
Worked closely with surgeons ans OR staff, to provide an invaluable advanced laparoscopic training environment (General, Bariatric, Colorectal, Urological, Gynecological and Pediatric surgery)
Identified, established and maintained productive working relationships with key decision makers, customers and their staff, administrative staff
Owned end-to-end selling of appropriate products for laparoscopic procedures
Executed the selling process in a manner that is concise, compliant, professional, ethical and persuasive; and which led the customer to action
Achieved €846K in sales in FY 2013, exceeding gross profit planned objective by 27%
Generated a 7% increase for half of FY 2014 vs planned objective (€454K)
General Electric Healthcare
- Marketing & Communication Project Leader, Interventional Radiography
Paris2011 - 2012Interacted with various teams - marketing, web, financial, regulatory, external agencies, press relation, global to develop core sales support materials to enhance business development efforts including, collateral, pitch book templates, brochures, to ensure customer focused and brand compliant communications
Work closely with sales and marketing to define audiences, craft high-level messages, create success stories illustrating the value proposition using select channels (including traditional / social media, events, as well as digital media channels)
Managed all aspects of customer, prospect and intermediary events and european trade shows (Charing Cross, EuroPCR, EVC), including planning, promotion, execution and ROI evaluation
Managed the overall MarComm Budget and monthly reports coordinating with teammates and finance (up to 100K€ budget)
General Electric Healthcare
- Junior Product Manager, Radiography
Paris2010 - 2011Worked closely with manager to develop marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) to grow orders and share in EMEA region
Developed sales tools and provided competition analysis for 7 new products to help commercial teams win and gain market shares in 30 countries
Developed and managed budget needed to execute marketing plan, and ensure timely implementation of programs in marketing plan
Leveraged strong understanding of product development process and functional areas (quality, regulatory) to ensure on time launch
Paris2009 - 2009Investigated new business opportunities in the French hospital market to increase market shares
Benchmarked the Hospital environment and the medical continuing training program in France
The Marketech Group
- Junior Consultant
2007 - 2008Conducted qualitative and quantitative market studies to distribute new products/services in Europe
