Florence BIGNY

En résumé

Entreprises

• Worldline - Head of Content & Community Management

  Bezons 2012 - maintenant - En charge de la collaboration sociale et du partage des connaissances.
  - Dirige le Community Management sur réseau social d'entreprise.
  - Pilote le plan de transformation pour intégrer les nouveaux usages, compétences et pratiques sociales numériques
  - Accompagne les collaborateurs dans l'adoption des médias sociaux et la maitrise de leur image de marque personnelle.
  - Conçoit et active le programme de revense mentoring numérique.
  - Déploie le programme de social selling.
  
  Atouts: Digital management - Stratégie sociale numérique - Community management - Knowledge Sharing - Gestion du changement - Social sourcing RH - Social selling - Personal branding & management de la eReputation - Reverse Mentorat - Gestion d'équipes transversales - Acteur positif du changement.

• Atos Worldline - Head of Communications

  Bezons 2004 - 2012 Company: Major European player in eTransactions - 6000 pax - €900M - Subsidiary of Atos Group.
  Commitment: Position a leader - Build and activate global comms to support international growth.
  
  • Integrative communication in a context of merger acquisition & international deployment
  • Global comms to position strategic business within holding group
  • Brand management: brand value, brand architecture, rebranding
  • Change management
  
  Assets: Conceive effficient transversal programs - Optimization and synergy of existing organizations - Conduct international teams.

• Atos Multimedia - Communication Director

  1997 - 2003 Company: Multimedia expertises of Atos Group (2nd IT Co att, 10,000 pax, € 1billion/ 650 pax - € M100).
  Commitment: Build the communication of innovative & rapidly growing business in online services.
  
  • Corporate, media & marketing communications:
  - Position a differentiating expertise on all online market.
  • Internal communication:
  - Give body to new and innovative enterprise project ; get 650 experts sharing values and ambition to sustain fast business development.
  • Recruitment communication:
  - Attract and retain new talents to double the size of the division in 6 years.
  
  Assets: Strategic support to launch of activity - Build a synergic international team - New technos / new markets - Relay of innovation - Employer & recruitment coms.

• Nereides - Media and Communications Officer

  1995 - 1995 Company: Nereides is french SMEs highly specialized in environmental measurement & protection.
  Commitment: Internal and external communications management.
  
  • Trade fairs organization
  • Press Relations
  • Marketing materials and corporate brochure design
  • Editor of the house magazine and internal events conduction
  
  Assets: International development - Technological comms - Job-sharing configuration

• Axime - Internal Communication Manager

  1995 - 1997 Company : Axime - 4th french IT Co att - 3200 pax - €M 320.
  Commitment: Develop comprehensive and innovative internal comms channels.
  
  • Internal communication plans incorporating the shift to electronic channels
  • Editor of the paper and online publications
  • Steering 15 annual events uniting 3,000 employees at 6 sites
  • System design of internal database
  
  Assets: Mastering emerging online/offline combined channels - Team player.

• Groupe Caisse des Dépôts - Reception & Internal events Officer

  Paris 1994 - 1995 Commitment: Internal events, reception and support.
  
  Assets: Customer service - Events organization effectiveness - Diplomacy & listening skills - Corporate representation - State institution.

• Consultant - Communication Consultant

  1993 - 1994 • Audit for implementation of internal news displayed by telephone (Louvre Museum)
  • Qualitative analysis of the CRM campaign "Preferred Club" TOTAL (OBEA Group)
  • Brand study for textbooks SCODEL (Editions Nathan).
  • Advice and support for participation in professional exhibition, RTS 94, design and copywriting brochures products (Cofie, transport department)
  • Consulting, representing the company on the professional ‘Hospital Expo 93’ tradeshow and impact study (Tunturi)
  • Freelance writing for female press magazine (Cosmopolitan)
  
  Assets: Independant Consultant - Audit, studies & recommendations - Conception of sales & coporate supports - Professional fairs strategy.

• ECA Sinters - Junior Communications Officer

  1990 - 1991 Company: Specilizes in marine robotics (simulation, control systems, safety) - €M 100 - 600 pax.
  Commitment: Global assistance to the Head of Communications.
  
  • Development of internal communication uniting the multi-site operation
  • Corporate communications to support sales strategy: including bilingual press review,
  20 conferences & international exhibitions / year
  
  Assets: International development - Applied Technology - Sectors Defense & Civil - Environmental consideration.

Formations

• Etablissement Public Du Campus Jussieu MASTER Bioinformatique

  Paris 1991 - 1992 Master 2 (DESS) Télématique & Telecoms /Telematics & Data Transfer Applications

• CELSA Paris IV Sorbonne (Ecole Hautes Etudes Sciences Information Communication)

  Paris 1987 - 1989 Diplômée du CELSA + Master - Corporate Communications
  
  http://www.viadeo.com/fr/company/celsa