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Florence MARSTEAU

Bâle

En résumé

Mes compétences :
Management
optimization
Pricing
Revenue analysis
Revenue management

Entreprises

  • Swiss International Air Lines - Pricing and Steering Analyst

    Bâle 2016 - maintenant
  • Marriott International - Group Strategy Manager

    2013 - 2016 In charge of groups and catering strategy within Paris cluster, in partnership with Revenue Managers, teams on property, Market Sales department and EBC.
  • Marriott International - Revenue analysis supervisor

    2012 - 2013 In charge of revenue optimization for two properties (in partnership with inventory team) within Paris cluster.

    - Prepare and lead Sales strategy meeting (weekly):
    Follow-up market share for performances enhancement
    Monitor results evolution and budget achievement
    Highlight risks and business opportunities, make recommendations / suggest corrective actions (restrictions/inventory, mix, pricing, sales actions)
    Forecast next weeks/months results
    Strategic discussion with executive team: general manager, director of sales, director of finance

    - Owners’ meeting (monthly)

    - Business Plan:
    Define rooms strategy for next year and participate with executive team in setting the property global goals
    Specify segment per segment strategies and convert into numbers (budget)
    Pricing 2013
    Introduction to area (Eastern Europe) management team
    Introduction to property owners

    - Daily:
    Ad’ hoc analysis
    Groups quotations (corporate, leisure, series)
    Wholesaler FIT rates and allotments/extra allot/freesale definition in partnership with Director of leisure sales and Inventory team
    Reporting
    Global vision of Paris market (multi-properties requests, in charge of events calendar for the 11 properties, visit of competitiors)
    Participate in hotels daily life (in contact with events teams, rooms controllers, operations)
    Contribute to improve sales and yield departments’ cooperation through cross trainings
  • Adagio City Aparthotel - Multi Property Revenue Manager

    2011 - 2012 Position based at Adagio headquarter.
    In charge of the revenue optimization for 7 properties - located in Toulouse, Bordeaux and Perpignan.

    www.adagio-city.com

    "The Adagio City Aparthotel brand was born of a 50/50 joint venture between Accor, a premier international hotel operator which ranks number 1 in Europe, and the Pierre & Vacances Center Parcs Group, European leader in short haul tourism."

    Adagio City Aparthotels, leading group of aparthotels in Europe:
    - 2 brands: Adagio & Adagio Access
    - 90 properties, 10000 appartments
    - 7 countries
  • Marriott Paris Cluster - Revenue Analysis Assistant

    2011 - 2011 INTERNSHIP, 7 months
    Grade : 100%

    Marriott International in Paris:
    * 3 brands: Marriott Hotels&Resorts, Renaissance Hotels, Courtyard
    * 11 properties
    * more than 2600 rooms and 9000sqm of meeting space

    Working mainly on Marriott Paris Rive Gauche Conference Center, Marriott Champs Elysées and Courtyard Paris Arcueil.

    Mission: assist the analysis team (6 persons) with hotels revenue maximization.

    Tasks:
    - Room on the book and weekly pick-up per segments analysis - business opportunities tracking and recommendations
    - Market share follow-up
    - Transient and groups forecasts - day per day, 4 months rolling
    - Global analysis
    - Booking sources and booking windows analysis
    - Tools development
    - Close relationship with Event Booking Center for groups quotations
    - Daily contact with General Managers, Directors of Finance, Sales and event managers...
    - Attendance to weekly revenue management meetings
    - Occasional attendance to weekly sales strategy meetings
  • Plazza Boutique Hotels - Marketing and communications manager Assistant

    2009 - 2009 INTERNSHIP, 4 months.
    Grade : 90%

    Mission: assist the M&C consultant in the Jardin des Marais hotel repositioning.

    Tasks:
    - Press kit and press releases
    - Historical research in partnership with Musée Carnavalet (Histoire de Paris) and Paris municipal library to replace the property in the history of its district
    - Creation of packages and coordination of the property departments for the implementation
    - Development of new business partnership
    - BtoB canvassing
    - Graphic guidelines setup
  • Les Hôtels Emeraude - Yield manager Assistant

    2009 - 2009 INTERNSHIP, 6 months.
    Grade : 95%

    - Monthly results consolidation and analysis, redaction of critiques
    - Competition studies
    - Attendance to yield meetings
    - Definition of next year pricing - responsible for one hotel
    - Help with inventory management (Utell and extranets)
    - Adjustment of current RM tools to an additional hotel
    - Preparation of trade shows (logistics)
    - Data base management
  • Hôtel Aquabella - Receptionist

    2007 - 2007 INTERNSHIP, 4 months.

Formations

  • Queen Margaret University College QMU (Edinburgh)

    Edinburgh 2010 - 2010 BA International Hospitality Management

    Specialisation: Customer service and Sustainable hospitality management
  • ESTHUA

    Angers 2008 - 2011 Hospitality management

    Double diplôme : Master 2 mention Métiers du tourisme, de l'hôtellerie et des loisirs, option chef de projet et conseil en développement.
  • Lycée Hôtellerie Et Tourisme

    Toulon 2005 - 2008 BTS Hôtellerie Restauration

    Focused on: accounting/cost control and marketing

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