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Florence ROBINEAU

PARIS

En résumé

> Candidate MBA EMlyon specialisée en New Ventures et International Strategy
> 5 ans d'expérience au Mexique, Brésil et France en Marketing et Brand Management
> Passionnée par l'Amérique Latine et la musique
> Très dynamique, curieuse, et sociable

Mes compétences :
Responsible for e-commerce
Channel Marketing
Brand Awareness
Marketing Management
Trade Marketing
Feasibility Studies
Microsoft Office
SAP
SAP HR travel expenses
Salesforce.com

Entreprises

  • Beauty Brands - FRANSLUX - Brand Manager

    2015 - 2017 * Business development through a multi-channel strategy for three international makeup brands (650 POS) ensuring consistent growth
    * Sell-out forecast, building block strategy and monthly control of sales turnover ;
    * Management of A&P budget ($700k) to achieve forecasts ;
    * Responsible of POS merchandising and development of new GWP's ;
    * Responsible for e-commerce expansion plan

  • Essie - L'OREAL - Brand Manager

    2013 - 2015 * Business development through a multi-channel marketing and commercial strategy
    * Management of A&P budget ($250k) to increase brand awareness & distribution

  • DPP LATAM - L'OREAL - Marketing coordinator

    2013 - 2013 * Monthly reporting of 10 countries results, analysis and recommendations ;
    * Transfer of marketing supports and best practices for local launches ;
    * Development & monitoring of industrial production projects in Brazil

    ENTREPREUNARIAL EXPERIENCES

    Brand Ambassador for Mezcal brands
    Prospection & distribution in the off-trade channel
    Implementation of a digital device to create a loyal community in Lyon (Maison Mezcal)

    External Consultant for Enactus (ONG)
    In charge of the new business model for Enactus Lab, market and feasibility study

  • L'Oréal - Brand Manager

    PARIS 2013 - 2017

Formations

  • EMLyon Business School

    Paris 2017 - 2018 MBA

    Specialization in New Ventures, international strategy and finance courses

Réseau

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