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Florent PERRICHON

Geneva

En résumé

- Expert in Brand management and Global Distribution: selective wholesaling, retailing, export, licensing, supply chain (15 years of experience, including 6 in the LVMH group)
- Emerging markets focus: China, India, Middle-East, Latin America
- Industry scope: Hard luxury (watches, jewelry), Fashion (men’s and women’s RTW and leather goods), accessories (eyewear, writing instruments, gifts…) and fragrances

Mes compétences :
Mode
Marketing
Management
Luxe
Business development
Fusion Acquisition
Stratégie

Entreprises

  • Kepler Cheuvreux - Senior Advisor

    Geneva 2014 - maintenant Kepler Corporate Finance conseille les ETI en Fusions/Acquisitions et Financement

  • Laurent Ferrier - Administrateur Délégué

    2013 - maintenant Laurent Ferrier est une jeune marque genevoise de haute horlogerie.

  • EDONIS - Fondateur

    2012 - maintenant Advisor for Investors in Luxury and Fashion

    We work for investors (private equity, family offices...) and operating groups invested or willing to invest in luxury and fashion brands. We assist them during strategy reviews, due diligences and negotiation phases in period of investment or divestment.

    We are in contact with an extensive network of luxury brand owners in France, Italy, Switzerland and UK and with investors in Europe, USA and Greater China.

    Based in Paris and Hong-Kong we travel regularly to other luxury hubs: London, New-York, Milan, Switzerland.

    Industry scope:

    Hard luxury: watches, jewelry, mobile phones, crystal…
    Fashion: men’s and women’s ready-to-wear and accessories
    Art de Vivre: home improvement, table wear, gastronomy, grocery…

    Recent Assignments:

    - For a China family fund: strategic due diligence of two Italian luxury brand
    - For a UK Private Equity fund: business review of a HK access luxury brand ahead of divestment
    - For a top tier US Private Equity fund: review of opportunities in France, Italy and China

  • Cerruti - PDG

    Paris 2008 - 2012 Appointed as President and CEO I restored the brand credibility and value and executed the turnaround of the Cerruti Group. It came to fruition in 2011: 

    - Cerruti Group became profitable in 2011 for the first time in 8 years 
    - The Cerruti brand turnover posted double digit growth in 2010 and 2011 after 20 years of decline
    - MatlinPatterson sold Cerruti in March 2011 to HK based Li & Fung group

  • Criminal Fashion - Directeur General

    2005 - 2008

  • LVMH - Directeur Commercial de TAG Heuer, puis Directeur des opérations de De Beers

    Paris 1999 - 2005 TAG Heuer de 99 a 03
    De Beers LV de 03 a 05

  • PARGESA ORIOR - Analyste Private Equity

    1994 - 1999

  • CICERON - Directeur General

    1991 - 1994

  • Booz Allen Hamilton - Associate

    Paris 1989 - 1991

Formations

Réseau

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