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François BERRUBÉ

BREST

En résumé

Marketing Director at Imeon Energy. Smart grid inverter for intelligent self consumption.

Marketing professional with more than 20 years of experience in cutting-edge high technology environments and a proven track record of developing B2B marketing and corporate communication strategies that help increase awareness among key stakeholders including press, analysts, customers, partners, and employees.

Strong skills in corporate communications, product marketing, branding, guiding and directing corporate communications strategies, objectives and opportunities. Considerable experience using broad-based competencies to develop and execute successful communications and marketing programs including: Corporate Marketing/Communications, Public Relations/Analyst Relations, Internal Communications, Branding, Advertising/Lead Generation, Event Management.

Mes compétences :
Product marketing
Marketing director
Digital marketing
Sales solutions
Corporate identity
Team management
Marketing produit
Press ans média relation
Business manager
Team manager
Sales solutions provider
Design product
Operational marketing
Web marketing
Exhibitions & events
Internal communication
Lead generation

Entreprises

  • Imeon Energy - Directeur Marketing

    2016 - maintenant
  • Respective Patrimoine - Responsable Communication

    2015 - 2016
  • Altierre - Director of Global Marketing

    2015 - 2015
  • Mc Kinsey Corée, Coleman USA, Alphasights UK - Expert Marketing

    2014 - 2015 Conseil et analyse sur le marché mondial de l'étiquetage électronique de gondole.
  • Championnat de France escrime - Responsable Communication

    2013 - 2014 Création de l'affiche, du site Internet. Relation presse et institutionnels. Signalétique. Photos, vidéo. Sondage.
  • Zucchelli - Auditeur - Consultant marketing

    2013 - 2015 Refonte complète de l'identité de la société : logo, plaquette, business case, signalétique....
  • SES (Store Electronic Systems) - Director of Partnership Marketing

    2011 - 2013 Store Electronic Systems is a worldwide leader in Electronic Shelf Labeling systems (ESL) for large-scale food and non-food retailers.
    The company designs, markets and installs each of the system components (software and communication platform, displays and fastening) thus providing clients with a turnkey solution.
    The range of products and services offered by SES allows retailers to manage pricing dynamically, while significantly improving store productivity



    Creation of tools for partners in order to help them to communicate with SES and to have all the information they need concerning the company or the system. The aim is to develop a realy community
  • SES (Store Electronic Systems) - Marketing Director

    1992 - 2011 Marketing Director

    Store Electronic Systems
    1992 – 2011 (19 years)|Bezons
    Major responsibilities:
    - Creation and execution of marketing plan
    - Developing internal and external communication materials
    - Marketing presentations, brochures, data sheets, articles, website, newsletters, videos, animations and other promotional materials,
    - Organization and implementation of internal and partners trainings,
    - Collaboration with external ad agencies,
    - Projects management,
    - Events management.
    - Marketing communications
    - PR

    Current role:
    - Creation and execution of the company’s annual marketing plan
    - Full responsibility for the company’s event management
    - Financial communication: PR, annual report, analysts meeting
    - International trade shows, including NRF in New York, Euroshop in Dussëldorf, SIAL/SET in Montréal, Equipmag in Paris, Retail Asia in HK….
    - Internal meeting and incentive
    - Management of company website
    - Creation of sales tools, corporate video
    - Responsible for creation of communications deliverables including corporate presentations, datasheets, white papers, solution briefs, customer case studies.
    - Providing marketing support to sales teams and distributors
    - Responsible for direct marketing communication: mailing, phoning, email campaigns
    - Executed key product launches
    - Monitoring competition- competition surveys
    - Customers surveys
    - Management of the marketing team (5 persons)
    - Direct report to the CEO
  • SITOUR MERCHANDISING - Marketing Director

    Argenteuil 1989 - 1992 Store signalization (signs & panels) and point of purchase items
    Creation of catalogues, management of product range. Organization of exhibitions, study and creation of new products (labels, hooks, POP, signs and panels…) .
    Sales Director of Sign & Panels department (6 months of interim)
    Export relation manager.
  • Castor - Junior Promotion Manager

    1988 - 1989 Castor is a Marketing & ad agency
    Creation and implementation of various promotional actions and events: game on pack, development of loyalty, seminars…

Formations

Réseau