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Parfums Christian Dior
- General Manager Russia
Paris
2011 - 2015
General Manager Russia, PARFUMS CHRISTIAN DIOR, RUSSIA
LVMH
January 2011 – Present (2 years 2 months)
Moscow, Russian Federation
- Re-organized all key functions and managing the whole Parfums Christian Dior subsidiary
- Strategy & operations, including negotiations with key accounts to delivered win-win and profitable growth
- Distribution through multibrand chains and flagships
- KPIs: quality of execution in trade vs. reducing some image-damaging promotional activities, leadership in luxury segment in Russia (fragrances, make-up, skincare), rankings, take incremental opportunities, luxury brand image, brand awareness among target audience
==> Over-achieved business & financial KPIs (operating profit, net sales, sell-out)
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Parfums Christian Dior
- Commercial Director Russia
Paris
2010 - 2010
Commercial Director, PARFUMS CHRISTIAN DIOR, RUSSIA
LVMH
February 2010 – December 2010
Moscow, Russian Federation
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TAG Heuer
- General Manager Russia & CIS
Paris 9
2007 - 2010
General Manager Russia & CIS
TAG Heuer SA (LVMH GROUP)
January 2007 – February 2010 (3 years 2 months)
Moscow, Russian Federation
Opened a subsidiary from the scratch, set up the team, put TAG Heuer from a ‘no-brand’ to top rankings in Russia in share of mind & sales
- 3-year in a row record-growth of market share in value: from 3,4% in 2006 in segment 1000-3000 € to 24% in 1000-5000 € in 2009; watch imports in top 5 in value in 2009. Brand awareness : top 5 in 2007, #1 in press buying equivalent (2008-2010)
- Steady growth of distribution and sales despite financial crisis: opened 110 doors in 11 countries, 2 flagships (Moscow - first year #1 turnover worldwide at opening in 09; Yekaterinburg) + signed 2 others opened in 2010 (Baku, St-Petersburg)
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ALTADIS (Russia)
- Business Development Director Russia
2005 - 2007
Business Development Director, RUSSIA
Altadis
February 2005 – January 2007 (2 years)
Moscow, Russian Federation
Recruited as Country Manager, I was later appointed Business Development Manager of an enlarged ALTADIS (net sales 120 mln €, staff: 1000), and was involved into major projects: the acquisition of the #1 Russian tobacco company, the implementation of a new organization and new distribution strategy, and the merger of ALTADIS sales & merchandising organization within IMPERIAL TOBACCO GROUP
- Integration & Business Development, IMPERIAL TOBACCO GROUP / ALTADIS: in joint-team, was designing and implementing the merchandising joint-organization (>600 staff)
- Implementation of Regional sales strategy, ALTADIS. Was responsible for restructuring the Russian-wide sales organization: opened 27 offices, managed >250 sales representatives
- Project Management – Business strategy - BOSTON CONSULTING GROUP. After acquisition of company BALKAN STAR in August 2004, I joined a project team in the BCG and worked on a new merchandising & sales strategy all over Russia. I proposed to Steering Committee an upgraded business model, accepted in Dec. 2004
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Altadis
- Country Manager, Russia
Paris
2003 - 2006
Country Manager, Russia
Altadis
September 2003 – February 2006 (2 years 6 months)
Moscow, Russian Federation
Responsible of P&L, managing sales & marketing staff (from 30 to 70 people, including sales force), brands GAULOISES and GITANES
- I solidified an exclusive partnership on sales & import and obtained from distributor to finance most of my sales team
- I implemented a Reporting & Retail management tool (pocket PC/GPRS) giving +30% number of visits and van-selling sales
- Performance exceeded expectations: numerical distribution x2, volumes and net sales +56%
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Groupe Allios
- Deputy Managing Director, Joint-Venture in RUSSIA
Marseille
2002 - 2003
Deputy Managing Director, Joint-Venture in RUSSIA
ALLIOS - SOFRAMAP
October 2002 – September 2003 (1 year)
Moscow, Russian Federation
Consulting / Deputy Managing Director of an industrial & commercial Joint-Venture between ALLIOS (Production & Sales, paintings and coatings) and STROYKOMPLEKT (distributor in Russia & CIS).
My assignment was to recommend a winning strategy for both partners). With PROMEST & MAZARS consultants, I helped shareholders to build a mutual understanding, and move from a production to a marketing mindset. Partners launched new projects in CIS based on proposed business model.
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FM Logistic
- Financial Control Manager CIS
Longueil-Sainte-Marie
2000 - 2002
Financial Control Manager Russia & Ukraine
November 2000 – April 2002 (1 year 6 months)
Moscow, Russian Federation
FM LOGISTIC (Supply-chain, Warehousing, Co-packing). Supervised 5 controllers. Work closely with sales department on commercial offers (Schwarzkopf, Nestle, Wrigley, BAT, Kimberly-Clark, Danone, Auchan). Was involved in transversal projects (HR, etc.) and the opening of 9 regional branches
