2007 - 2015Advisory in marketing & communication strategy for groups and small companies.
International missions (Pullman, Novotel…).
Focus
• CRM : designed and implemented CRM Strategy for Audika (European senior targeted company), Data Base segmentation and loyalty strategy for DPAM (French life’s style company)
• Digital and E-Commerce: e-reputation management for brand (Credit Agricole Insurance, and company leader, Social Crm, web-marketing platform for Axa brokers, Traffic generation and conversion funnel optimization for Orange Innovation TV.
• New product launching : launched ProAct, new seminar offer (MICE) of ACCOR, new insurance offers, SOA for AIG, designed and implemented multi-canal communication and selling strategy.
Business Development, main accounts gained: Financial Services (Axa, Allianz, AIG, Crédit Agricole, Sofinco, BNP-Paribas,Cetelem), Hospitality-Mice (Novotel, Pullman, Mercure), Distribution (Bricomarché, Audika, KparK) Apparel (DPAM), Agri-food industry (Lur berri, Maisadour, Labeyrie)..
DIAM group Kering (ex PPR)
- Head of Development & CRM
