Frederic ARNOLD

En résumé

Entreprises

• Moët Hennessy - Chief Digital Officer

  2015 - maintenant

• Apoka - Managing Director and Founder

  2007 - 2015 Advisory in marketing & communication strategy for groups and small companies.
  International missions (Pullman, Novotel…).
  Focus
  • CRM : designed and implemented CRM Strategy for Audika (European senior targeted company), Data Base segmentation and loyalty strategy for DPAM (French life’s style company)
  • Digital and E-Commerce: e-reputation management for brand (Credit Agricole Insurance, and company leader, Social Crm, web-marketing platform for Axa brokers, Traffic generation and conversion funnel optimization for Orange Innovation TV.
  • New product launching : launched ProAct, new seminar offer (MICE) of ACCOR, new insurance offers, SOA for AIG, designed and implemented multi-canal communication and selling strategy.
  
  
  Business Development, main accounts gained: Financial Services (Axa, Allianz, AIG, Crédit Agricole, Sofinco, BNP-Paribas,Cetelem), Hospitality-Mice (Novotel, Pullman, Mercure), Distribution (Bricomarché, Audika, KparK) Apparel (DPAM), Agri-food industry (Lur berri, Maisadour, Labeyrie)..
  

• DIAM group Kering (ex PPR) - Head of Development & CRM

  Paris 2002 - 2007

• Vivendi - Deputy VP Marketing Vizzavi

  Paris Cedex 08 2000 - 2002

• LaSer - Profit Center Director Cofinoga

  Paris 1998 - 2000

• Zurich Financial Services - Head of Marketing

  Zürich 1994 - 1998

Formations

• HEC

  Jouy En Josas 1990 - 1993 Audit et Conseil d’Entreprise
  
  Audit et Conseil d’Entreprise

Réseau

• Amel BRIGUI

• Corinne DUMOUTIER

• Jessica ANDRY

• Laetitia LOIRET

• Léger AUDE

• Lisa COLOMBANI

• Ludivine XAVIER

• Philippe BAUDOUX

• Raphael RIMOKH