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Frederic DOURNAUX

GENEVA AREA

En résumé

Over 20 years of global Marketing & Sales experience in the Medical Devices & Pharmaceutical Industry in different therapeutic areas: Cardiology, Chronic Diseases, AI & Neurosciences, Oncology & e-Health / Telemedicine / Patient Care.

Different track records in successful Strategic Marketing plan definitions & executions, cross-functional projects (global Branding, Training, R&D, Market access, Clinical…) and global delivery of new products, different distribution models & e-Health business.

Strong interpersonal skills such as leadership, hands-on, structured, communicative and out of the box thinker. Bringing energy and a high capability to adapt to new circumstances, to learn quickly what is essential, and an early-stage adoption of new technologies & digital capabilities to enhance operational efficiencies.

Mes compétences :
International Marketing
New Business Development
Marketing Strategy
Medical Devices

Entreprises

  • MedTech Start-Ups - Marketing & Business Development Consultant

    2017 - maintenant • Provide business development, marketing & digital support to MedTech Start-ups to bring innovative technologies from Clinical Research to Commercialisation.
    • Therapeutics areas: AI & Neurosciences, e-Health, Cardiology, Oncology, Chronic Diseases...

  • Symetis SA - Boston Scientific - Marketing Director Europe, Structural Heart / TAVI

    2016 - 2017 • Leading Strategy, Communication & Innovative marketing lines bound to increase international Market Penetration & Profitability (case reports, e-Blast, events/symposia, core product/accessories bundling)
    • Rebuilding Marketing team
    • Efficient interface between R&D, Clinical, Market Access, Manufacturing & Sales
    • Providing efficient work processes and ability to identify business opportunities

  • Merck Serono - Global New Channel Manager, e-Health

    Lyon 2014 - 2015 • Developing Go to Market strategy, value proposition & business models tailored to new healthcare players: Patients, HCPs & Payers (Insurers, ACOs, Healthcare providers…)
    • Anticipating relevant market changes, competitor strategies & impact on e-Health sales
    • Identifying trends, opportunities & threats in Disease Management / Integrated Care solutions
    • Working with therapeutic areas BU to adapt e-Health solutions to their strategy
    • Effective alignment & coordination between local patient support services and global e-Health initiatives
    • Opening New Channels to sell relevant e-Health solutions into US and EU healthcare systems

  • Independant - International Marketing & Sales Consultant, Healthcare

    2012 - 2014 • DELOITTE Belgium - Market Access projects for Start-ups
    • PRIVATE INSURANCES - Definition of new Business models for e-Health
    • Different Medical Devices companies - Life Cycle Management projects
    • START-UPS - Digital Marketing plan (website, search, social, mobile, email, display…)

  • Abbott Laboratories - EMEAC Manager, Remote Patient Management

    Rungis 2008 - 2012 Business Development
    • Creation of a new e-Cardiology services business - Securing/Increasing profitability
    • Conditioned launches on Country Management's business plan (20 countries)

    Marketing Management
    • Securing annual & quarterly executive buy-in for EMEAC Business and Marketing plans
    • Leading the staged EMEAC launch of Remote Care - Country quarterly award
    • KOL Interface to secure early commitments leading to account-based share gains
    • Driving Customer & Patient feedback through Marketing channels impacting features releases

    Market Access & Training
    • Liaising & networking with most relevant stakeholders: payers, governmental bodies, services providers, industry/professional/patient associations and others…
    • Building value propositions & education programs
    • Alignment of strategic & tactical market access plans to achieve overall commercial objectives

    Worldwide Congresses Coordination (±6000 participants, cross-functional team)

  • Boston Scientific - Regional Sales Rep, Cardiac Rhythm Management (CRM)

    Nanterre Cedex 2003 - 2008 Area revenue reached ±1.2M$ / +21% net sales

  • Boston Scientific - Marketing Director, CRM France

    Nanterre Cedex 2002 - 2003 People Management
    Marketing Management
    European task­‐forces responsibilities

  • Boston Scientific - Marketing Manager, CRM France

    Nanterre Cedex 2000 - 2001 Marketing department initiation
    People Management
    Marketing Management
    Physicians Education

  • Boston Scientific - Product Group Manager, CRM France

    Nanterre Cedex 1998 - 1999 Complete new platform launch

  • MicroPort CRM (LivaNova) - Product Manager, CRM France

    Paris 1992 - 1997

Formations

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