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Frédéric FLAUSSE

Asnières-sur-Seine

En résumé

-7years experience on FMCG markets (household, beauty and food)
- Sales / marketing manager profile

Mes compétences :
Marketing
Management

Entreprises

  • Procter & Gamble - National customers manager

    Asnières-sur-Seine 2012 - maintenant In charge of Fabric & Home Care and Duracell portfolio
    Lead and execute the new go to market strategy
    Design and launch new organization distribution model (sales reps and account executive)
  • Procter & Gamble - Marketing & Trade Marketing Manager

    Asnières-sur-Seine 2011 - 2012 Marketing, Strategy & Planning Manager
    Pampers wipes above and below the line: turn over 38 Millions €
    -Above the line : lead marketing strategies and plans (product initiatives launch plan, trial & loyalty plans, communication, digital, prints....)
    - Below the line : lead category management strategies and plans (Pricing, promotion strategies), commercial strategy on Pampers for all channels (Food, e-commerce, professionals and maternity)
    -Lead key account managers network
    - Brief agencies and manage an external salesforce (23 salesreps) dedicated to professionals and maternity
  • Procter & Gamble - Key account Manager Carrefour France

    Asnières-sur-Seine 2009 - 2011 Responsible for annual negotiations with Carrefour Group on Grooming (Gillette), Feminine Care portofolio (Always, Tampax) and Oral care (Oral B, Fixodent): 110M€ turnover
    * Annual commercial negotiation then agreement
    * Define a common turover objective
    * Deliver the objective via a Joint Business Plan (Assortment, Merch, Promo, fidelity Tools)
  • Procter & Gamble - Category Manager

    Asnières-sur-Seine 2007 - 2009 In charge of 105 MM€ Turnover - Brand: Oral B, Fixodent, Head and Shoulders, Pantene, Pringles

    - Define, design and deliver brands plans to win at first moment of truth in store (assortment, shelving)
    - Responsible for optimizing trade category turnover via efficient assortment implementation and purchase experience reinvention.
    - Enable, engage and energize Account Executives network and Retail force to ensure the perfect execution of designed plans.

    Results: strong increase sales fundamentals -
    Oral Care: share of sku ix 117 / share of shelf ix 121
    Hair Care: share of sku ix 104 / share of shelf ix 109
    Pringles: share of shelf ix 111
  • Procter & Gamble - Chef de Secteur

    Asnières-sur-Seine 2005 - 2007

Formations

Réseau