-7years experience on FMCG markets (household, beauty and food)
- Sales / marketing manager profile
Mes compétences :
Marketing
Management
Entreprises
Procter & Gamble
- National customers manager
Asnières-sur-Seine2012 - maintenantIn charge of Fabric & Home Care and Duracell portfolio
Lead and execute the new go to market strategy
Design and launch new organization distribution model (sales reps and account executive)
Asnières-sur-Seine2011 - 2012Marketing, Strategy & Planning Manager
Pampers wipes above and below the line: turn over 38 Millions €
-Above the line : lead marketing strategies and plans (product initiatives launch plan, trial & loyalty plans, communication, digital, prints....)
- Below the line : lead category management strategies and plans (Pricing, promotion strategies), commercial strategy on Pampers for all channels (Food, e-commerce, professionals and maternity)
-Lead key account managers network
- Brief agencies and manage an external salesforce (23 salesreps) dedicated to professionals and maternity
Procter & Gamble
- Key account Manager Carrefour France
Asnières-sur-Seine2009 - 2011Responsible for annual negotiations with Carrefour Group on Grooming (Gillette), Feminine Care portofolio (Always, Tampax) and Oral care (Oral B, Fixodent): 110M€ turnover
* Annual commercial negotiation then agreement
* Define a common turover objective
* Deliver the objective via a Joint Business Plan (Assortment, Merch, Promo, fidelity Tools)
Procter & Gamble
- Category Manager
Asnières-sur-Seine2007 - 2009In charge of 105 MM€ Turnover - Brand: Oral B, Fixodent, Head and Shoulders, Pantene, Pringles
- Define, design and deliver brands plans to win at first moment of truth in store (assortment, shelving)
- Responsible for optimizing trade category turnover via efficient assortment implementation and purchase experience reinvention.
- Enable, engage and energize Account Executives network and Retail force to ensure the perfect execution of designed plans.
Results: strong increase sales fundamentals -
Oral Care: share of sku ix 117 / share of shelf ix 121
Hair Care: share of sku ix 104 / share of shelf ix 109
Pringles: share of shelf ix 111
