Mes compétences :
Marketing
Sales
Sales & Marketing
Entreprises
Lotus F1 Team
- Head of Marketing & Events
2011 - maintenant
Renault F1 Team
- Business Development Director
Boulogne-Billancourt 2010 - 2011
Teammate
- Owner and General Manager
2007 - 2010TEAMMATE, Motorsport Marketing Agency, Paris and Aix en Provence, France
Marketing strategy, Communications, PR and sponsorship management for: Renault F1 Team, DAMS (GP2), A1 Team France, OAK Racing (LMP2), Motorsport French Federation, Hexis Racing (GT1), Vectrix, Lotus Cars and Lotus Monaco.
Circuit Paul Ricard HTTT
- Marketing and Business Development Director
Toulouse2006 - 2007CIRCUIT PAUL RICARD HTTT, Motorsport park activities , Le Castellet, France
Definition of sales and marketing policies for the event activities, development of a new range of public relations tools, building a new philosophy and a new image,
=> Result: increasing turnover by 80% in 10 months with high profit
Renault SAS
- F1 Corporate Communications Manager
Boulogne-Billancourt 2001 - 2006RENAULT F1 TEAM, F1 Team, Boulogne, France and Enstone, UK
Main objective : to use F1 as a tool for the brand promotion (image and awareness)
- Creating a strong link between the F1 team and the Renault company through the F1 communications operations around the world, with each subsidiary in Europe, Asia and South America :Press conference, product launch, test drive, running show car…
- Promotion and development of the PR tools : GP events, factories guided tours and test sessions discovery tours,
- Setting the development of a link between F1 team, advertising department and sales and after-sales activities, in order to use F1 as a real sales promotion tool,
- Creating and managing the Renault F1 Team fans club (11,000 members in 2005): the key factor of success was to open the doors of the team and to organise fantastic events with profits (for example, 900 fans at Barcelona for a test session),
- Creating and managing the Renault grandstand hospitality and entertainment activities during the French GP (6,500 guests from factories, Headquarters, dealership network, fans and customers),
- Creating and managing the “Feel it day” program: a very special on-track driving experience (with F1) for VIP guests,
- Setting the basic edition tools: posters, postcards, F1 season guide, F1 handbook,newsletters…
