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Frédéric THORENS

Paris

En résumé

Qualité et satisfaction client sont vos priorités ? Vous cherchez un professionnel du web polyvalent, fiable et dynamique pour mener à bien et faire aboutir vos projets web et digitaux ? Alors, rencontrons-nous !

Mes atouts majeurs :

- Expertise e-commerce
- Polyvalence éditoriale, webmarketing et e-merchandising
- Esprit analytique
- Aisance rédactionnelle
- Orientation client
- Anglais courant
- Management d'équipe
- Gestion de prestataires
- Rigueur, organisation et souci du détail
- Compréhension technique et légale

Mes compétences :
Contenu internet
CMS
Réseaux sociaux
B2C and B2B Web/Online Marketing
Google analytics
Facebook / Twitter
Merchandising
SEO
Contrefaçon
Internet / online marketing
E commerce
Online analytics
Propriété intellectuelle
Webmarketing
Google adwords
E-commerce
Chef de projet web
E-marketing
Comparateur de prix
BtoB
Internet
B2C
B2B
International

Entreprises

  • Twenga - Web Content Director

    Paris 2007 - maintenant • International content coordination (15 countries)
    - Manage, optimize and update product catalogue of 20,000 categories
    - User-focused design and SEO
    - Benchmark and launch in new markets (US, BR, CN, JP, RU)
    - Manage directly a team of 10 people

    • Management of merchant relationships (15 countries/130,000 online stores)
    - Define and monitor KPIs, both quantitative and qualitative
    - Drive and secure B2B relationships: crawl, affiliation, direct partnerships
    - Set up an extranet dedicated to Twenga’s merchant program
    - Supplier and tender management for offshore quality monitoring

    • International responsibility for legal claims (15 countries)
    - Deal with claims regarding intellectual property
    - Implement efficient ways of fighting against counterfeiting
    - Collaborate closely with international law firms
    - Draft and update legal documents (Terms and Conditions)

  • Renault - E-marketing and E-CRM Manager

    Boulogne-Billancourt 2005 - 2006 • International implementation of natural referencing (16 countries)
    - Optimize both traffic and SEO positioning of Renault websites
    - Drive and coordinate SEO partners and sites across 16 countries

    • Operational marketing of promotional websites
    - Promote and update websites dedicated to the « New Clio » model
    - Analyze objectives and report on results

    • Implementation of a competitive benchmark
    - Compare and monitor the website traffic of 18 competitors in 5 markets
    - Develop centrally a unique monthly reporting

  • Amazon.fr - Editorial and Marketing Site Merchandiser (DVD)

    Clichy 2000 - 2005 • Complete website launch of the DVD product line
    - Manage the editorial content of the DVD section
    - Monitor merchandising and stock in close relation with suppliers

    • Definition and optimization of promotional campaigns
    - Conceive and analyze on-line and off-line marketing campaigns
    - Draft personalized e-mailings reflecting client on-line history

    • Training of Category Managers
    - Secure support during the delocalization project in the UK
    - Set up a training roadmap

  • International Criminal Tribunal for Rwanda - Legal Officer attached to the Registrar Office

    1999 - 2000 • Resolving legal issues
    - Research and apply relevant international law

    • Draft and translation of judgments both in English and French
    - Collaborate closely with registrars, lawyers and judges

    • Organization of the Annual International Congress
    - Manage all logistic aspects regarding the Congress implementation

Formations

Réseau

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