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Sofitel
- Director of Catering and Events
Malabo
2015 - maintenant
In charge of the Conferences & Events and 2nd in command of the entire Sales & Marketing division (25 people)
* In charge of the Conferences and Events, and Outside Catering Services within the Sales & Marketing division
* Implementing best practices and continuous improvement of the Conferences and Events sales and services
* Optimizing the work & communication flow between the conferences and events' team and the operational departments of the Hotel to ensure we exceed our customers', owners' and shareholders' expectations
* Setting up the Conferences and Events sales guidelines and action plans in line with the Sales and Marketing and Food & Beverages' divisions strategies
* Setting up and controlling the Conferences and Events budget and P&L
* Selecting and training the team members to create synergies and set my team of 9 people up for success
* Leading the team towards an effective handling of all events to ensure highest quality in service delivery and repeat business
* Regularly reviewing and managing individual and team performance through the support and implementation of departmental training
* Maximized Conference and Events revenue and profit in a challenging current market: improve the revenue for 2015 vs 2014 by 40% and over-achieved the budget 2015 by 16%
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Raffles Hotel
- Assistant Director
2010 - 2015
In charge of the Events Sub-Division within the Group Sales & Events Department
Supervising the day to day performance of the Conference & Events Team to manage the active conversion of enquiries into confirmed business (Government, Corporate and Social Events)
Following through with the Clients to ensure successful events and develop future and repeat business
Yielding, forecasting and budgeting planning
Proposing innovative strategies and action plans to attract new business and improve Conferences and Events revenue
Establishing and maintaining a strong relationship with existing customers and network
Continuously monitoring competitive activities in the industry
Developed lead sources through prospecting, referrals, trace files and sales calls to meet and exceed the events revenue goals through various avenues: revenue up to AED 10 Million in 2014
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PRAGMA GROUP
- Senior Events Manager
2009 - 2010
Responsible for the day-to-day management of several high profile accounts, from proposals to production
Overseeing the creative development of the proposal from pitch to project management of the entire event, delivering concepts, controlling the budget process and ensure the full event logistics and venue management
Organized Charity Gala Dinner Events for clients like:
o TDIC: Saadiyat Beach Classic Launch (Emirates Palace Hotel) hosted by Gary Player, worldwide awarded golf player
o Office of Her Royal Highness Princess Haya Bint Al Hussein: commonly hosted by HRH and the United Nations Secretary-General’s Special Adviser on Sport for Development and Peace (held in Atlantis The Palm)
Organized Products launches for clients like:
o L’Oreal; Unilever; Procter & Gamble; VW
Organized Award Ceremonies for clients like:
o The L’Oreal - UNESCO For Women in Science Award: First Regional Pan Arab FWIS fellowships Ceremony
Organized Seminars and Incentives for clients like:
o HP: GCC and KSA Seminars ; Mohammed Bin Rashid Al Maktoum Foundation Conferences
Concept development, build up and operation management for own projects: THE STADIUM AT THE WALK (FIFA tent in Dubai JBR); followed by AL BARZA RAMADAN TENT
Networking with other business suppliers during trade shows and seminars to keep up-to-date on changes in the industry
Recruitment and training of my team
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BLACK DIAMOND Events
- Managing Director
2009 - 2010
Responsible for all sales & marketing and business development
Development of Marketing programs / Events Management & Productions / Entertainment and Talent booking / Promoters and Models booking / Multimedia production; Website and Graphic design.
Worked with different Agencies, Freelancers and Suppliers
Participated in Conceptualization and Management of events for various companies like: Volvo Overseas (UAE), Unilever (MENA), ND Associates (UAE), Villa Phuket (Thailand), SITTAL Fashion (India), Club’n Box (France), Gigi Boutique (UAE), etc.
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Whisper Events
- Senior Events Manager
2006 - 2009
Part of the founding partners of the agency
Business development and client servicing:
o Identified and sourced new clients - Developed contacts and took brief for projects - Submitted marketing and event proposals - Negotiated and followed-up till signature of contract - Managed and Coordinated full production of the events (marketing tools, Venues management, Media and Entertainment sourcing, Suppliers sourcing and management, etc.)
Led event team by allocating resources effectively:
o Liaised with creative and production team to custom created event/marketing campaign proposals.
Knowledge of Audio Visual Production and Setup (staging, lighting & sound, video, etc.)
Ensured that deliverables were met on projects and on sales target for the company
Full management and events production for some of the key companies throughout the region like: RTA; Aldar; Samsung MEA; Ali & Sons; L’Oreal; Legrand; Al Jabal Real Estate; etc.
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Safran
- Senior Sales Engineer
Paris
2005 - 2006
Printing/Communication Terminals & Network.
Developed the customer database, submitted proposals, followed-up, closed deals
Successfully created and implemented company’s regional sales plan, including revenue and profitability targets for the allocated sales area: results:118% on yearly objective, 2nd best sales manager within a team of 16 people for 2005 and 2006
Held weekly business review meetings with each sales team member
Established and maintained a strong relationship with corporate customers and distributors
Mapping and establishing network connections, new leads and innovative ideas to create new business:
o Identify potential new products to address client needs
o Work with Marketing to identify new channels to sell the company’s products
Overseen the regional sales and marketing plan, trained and monitored the brand’s distributors
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Self Employed
- SELF EMPLOYED
2004 - 2005
Freelancer: Prospecting mission of 6 months in China on behalf of private investors for different products:
o Implemented business partnerships on new products’ development
o Organized meetings with potential suppliers, distributors and buyers
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Piscines Desjoyaux
- Assistant Manager, Marketing & Communication
Saint Etienne
2002 - 2004
Directly reporting to the C.E.O.
Developed marketing activities to ensure the Brand awareness among all targeted groups: franchises; end clients
Implemented marketing plans and operations and presented the strategy and associated tools:
o Creation and execution of marketing collateral: brochures, outdoor and indoor signage, flyers, banners, packaging, press kits, etc./ Media buying for national and international newspapers and magazines / Corporate video production / Products launch: TV ads, press releases, road shows, seminars, etc.
Collaborated with Export Directors for external markets openings: Africa, the Middle East, Asia, etc.
Responsible of the e-marketing: setting up, update and development of the new corporate website
Setting up SWOT analysis (strengths, weaknesses, opportunities and threats ) for the brand’s partners and the owned franchises, in order to assist them in their future strategic plans
Implemented and supervised the sales and marketing workshops to improve showroom sales executive’s and personnel’s performance.
