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Gabrielle URSO

Paris

En résumé

Passionate about brands and consumer insights, I have already relevant experience in Marketing with a focus on consumer goods.

My international background and my working experience have enabled me to develop great interpersonal skills, the ability to manage relationships with global teams and effectively adapt to different contexts and cultures. I am also continuously open to support and inspire others, and I am always thinking about how to make things better and suit the needs of the business.

Mes compétences :
Panels
E-business
Chef de produit

Entreprises

  • Bourjois - International Marketing Coordinator

    Paris 2014 - maintenant

  • Lavazza USA - Assistant Brand Manager

    2013 - 2013 - Played integral role in assisting the marketing director for 2014 plan development including situation analysis, setting of objectives and strategic recommendations, and in-market activation.
    - Successfully developed and led promotional partnership involving multiple stakeholders across the US (Nestle, agencies, sales force and 80 Lavazza key accounts). Best performing promotion to date for Lavazza USA.
    - Managed social media channels. Led the foundation of Pinterest Lavazza USA and increased consumer reach by effectively adapting the communication for the French speaking audience on the Canadian Facebook page. Conducted benchmarking analysis to identify standards and best practices of competitors and developed recommendations which were accepted.
    - Served as brand ambassador and interfaced with media: NYC Press launch event and Consumer sampling events (Grand Central Station in New York, Fiat partnership in Monterey, CA, Tennis Sponsorship in Toronto and La Grande Degustation in Montreal)

  • Nestlé France - Assistant Product Manager

    Marne La Vallée Cedex 2 2012 - 2012 Brand : NESTLE Grand Chocolat

    - Managed brand relaunch including new product Noir Vanille development and commercialization, packaging design, advertising campaign assessment and selling presentations.
    - Evaluated and recommended business opportunities through deep market research and monthly KPI reports presented to top management.
    - Partnered with experts and rightly integrated the Nestle Creating Shared Value program in the brand communication including consumer insights definition, focus group for copy/logo/concept evaluation and validation.
    - Personally managed the development of digital strategy with specific focus on the brand website, including content creation to promote the Nestle Cocoa Plan.

  • Unilever France - Assistant Merchandising Manager

    Rueil-Malmaison 2011 - 2011 Home Care Category

    - Advised retailers on merchandising strategy to enhance competitive in-store product placement, including category performance evaluation, objectives definition, assortment optimization, and presentation to end-clients.
    -Successfully led new strategy implementation plan in 50 Intermarché stores. Managed Sales Force, developed specific Point-Of-Sale materials and followed up with weekly reports.
    - Created new tools to support sales force such as monthly brand reports and selling presentations.

  • Groupon - Chargée de partenariat

    Courbevoie 2010 - 2010 - Personally set and developed a target list of new accounts in the 11th Arrondissement of Paris.
    - Negotiated deals with partners, successfully exceeded objectives and signed 41 contracts with key accounts.
    - Followed up partnerships, improved loyalty and effectively ensured sustainable business.

Formations

  • University Of Victoria, B.C, Canada (Victoria)

    Victoria 2012 - 2012 International marketing

  • Oxford Brookes University (Headington Oxford)

    Headington Oxford 2011 - 2011 Marketing, E-Business

    Business School & School of Technology

  • Skema Business School (Fusion ESC Lille Et CERAM) (Versailles)

    Versailles 2009 - 2013 International Marketing and Business Development

  • Université Paris 11 Paris Sud

    Sceaux 2007 - 2009 DUT: Marketing, Management, Comptabilité, Gestion

Réseau

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