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PriceMinister, Rakuten Group
- Merchandising Manager
2012 - maintenant
To switch from a "pull" to a "push" marketing strategy, the mission of my department is to permanently animate the website with campaigns, promotions... To do so, I built and manage a team of 3 "producers".
Implementation of global strategy:
> define types and levels of campaigns
> prioritize campaigns and establish the roadmap
> set up objectives: global (# of campaigns, GMS...) and per campaign (visits, clicks...)
> follow budget and results
Team management and creation of processes/tools:
> set up daily/weekly objectives for each producer and challenge them to achieve it
> define workflow between different teams (sales / webdesign / ...)
> clarify responsabilities and establish a chain of validation
> create monitoring tools to follow and analyse campaigns
Business Owner for technical developments:
> identify and express needs of my team in terms of technical tools
> follow technical developments for the projets prioritized (tracking tool, CMS...)
> participate to global optimization of the website
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PriceMinister, Rakuten group
- Marketing B2B and Merchandising Project Leader
2011 - 2011
In order to support new strategy based on Rakuten model, my missions were to develop B2B2C activity by providing visibility on-site and marketing tools/support for merchants.
Merchandising:
> identified opportunities and set up a strategy of animation
> launched first calendar campaigns: summer sales, Christmas...
> created specific campaigns: weekly deals, shop centric campaign...
> set up processes and led project management between teams
> monitored results and managed budget
Marketing B2B:
> developed support tools: dedicated website, newsletters
> organized conferences and events
> was the link between marketing and technical teams for merchants' tools developments
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Priceminister
- Project manager for marketing B2B
Paris
2011 - maintenant
In order to support new strategy based on Rakuten model, my missions were to develop marketing for professional sellers to help in prospection and in portfolio management.
> developed support tools: dedicated website, newsletters
> organized conferences and events
> was the link between marketing and technical teams for website development projects
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Moët Hennessy España (LVMH Company)
- Assistant Brand Manager - Moët & Chandon and Belvedere (Barcelona, Spain - 6 months)
2010 - 2010
In charge of brand awareness and positioning for the champagne Moët & Chandon (50% SOM, 67% MHES turnover) and the Super Premium Vodka Belvedere (sales x 2 in 2010).
Implementation of local strategy for both brand:
> developed innovating activities and promotions to animate on and off trade channels
> created customized visibility on-trade (bar design, VIP space decoration...)
> reported marketing actions and valorised the press coverage in the monthly report
> led financial monitoring and prepared the full brand plans 2011
Project leader in charge of coordination with client and agency for the following projects:
> "Moët Winter Lounge" (first snow terrace, in Baqueira-Beret): decoration + inauguration
> Belvedere IX launch in W Hotel (Barcelona): plan of the night + invitation (PR, media...)
> Collaboration with Swarovski
Daily sales support:
> market and competitors studies
> managed brand’s sales tools and strategic POS: purchase, production and distribution
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ESpok, LLC
- Marketing, Communication and Sales manager (Shanghai, China - 10 months)
2009 - 2009
eSpok LLC was a start up dedicated to the development of an e-learning solution to support any kind of training (as a learning tool for HR services and as a teaching tool for training companies).
Marketing and Communication:
> Developed brand identity
> Created marketing tools such as brochures, websites or wiki
> Written monthly eSpok blog's articles
> Written press release
Business Development:
> Developed global strategy (prices, processes...)
> Implemented CRM to support sales process
> Generated new development deals in France and China
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Barclays Bank
- Project manager (Paris, France - 6 months)
Paris
2008 - 2008
“Direct Sales” & “eBranch” Projects team member, in the ‘Organization & Change Program’ Department, Barclays Bank.
Both projects aimed at developing Barclays’ direct channels in France : existing call centers and web site, and implementing a virtual branch for 7.000 clients (go live 1/1/2009)
My missions were the followings:
> Coordinated the projects as PMO
> Defined and studied the target population of clients.
> Built specific marketing offers and a specific communication (with a communication agency)
> Adapted the processes of classical agencies to the new agency, and modelized new ones.
> Participated in the development of the objectives of the global project (+ business case).
> Take part to the recruitment and training of the new branch hires.
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Nicolas
- Store manager (Meaux, France - 2 months)
THIAIS
2007 - 2007
> Lead the inventory management and the commercial coordination.
> Managed to increase the sales by 20% compared to the 2006 figures.
