Marnes La Coquette2015 - maintenantAccountability & Global Objectives:
- Being the point of contact to have general understanding of overall business including market trends and analytics
- Provides consulting and interpretation of market and consumer/customer research data to the organization
Key responsabilities:
- Responsible for the development and implementation of market research plans and relationships to market research suppliers/partners
- Run queries on own data and perform analysis to support decision making process
- Compile and deliver business intelligence reports to Marketing/Sales Team on a regular basis within EMEA region
- Maintain existing sources for collecting data, in addition to establishing new reliable sources as needed
- Responsible for competitor analysis and surveillance, create and distribute summaries from quarterly conference calls, monthly or quaterly magazine and earnings updates.
- Design and execute innovative quantitative - research to support the marketing portfolio strategies
- Uses research findings to identify and make recommendations for new business opportunities and portfolio expansion
- Create, Manage, and Distribute region/territory/product penetration reports as requested by Marketing and/or Sales
BIO-RAD
- Marketing - Category Development Manager, Emerging Market
Marnes La Coquette2015 - 2015- Define the marketing strategy for the Reagent & Consumable Business within the Life Science Group (Genomic, Proteomic & Cell Biology) in Emerging Market.
- Support the Sales organization by establishing the transactional sales approaches.
- Adapt and Develop marketing tools to fit with the local market & legislation within the country.
- Price setting in order to raise our competitiveness in a very competitive market.
- Collaborate and Initiate strategy with other departments (Logistic, Purchase department, Finance etc.) in order to improve processes related to R&C business (shipment delay, product registration, manufacturing forecast, revenue recognition, eOrdering, Supply Center etc.)
- Train and Support Account Managers, Channel Sales Managers & Distributors to reinforce the transactional approach facing end users.
- Set up a training agenda in collaboration with the Global US marketing team.
BIO-RAD
- Marketing - Business Development Manager Digital PCR, Emerging Market
Marnes La Coquette2014 - 2015My job as a business development manager in Emerging Market is to work with local sales force to identify sales leads, performing presentations to new clients and maintain a good working relationship with new contacts and distributor network.
My role also includes:
- Following up new business opportunities and setting up meetings
- Launch new product range - Operational Marketing -
- Planning and preparing presentations
- Communicating new product developments to prospective clients
- Overseeing the development of marketing literature
- Providing horizontal management with feedback
- Strong communications and negotiating skills.
- Work as a team
Generalized tasks/skills include
- Marketing,
- Product development and distribution,
- Set up contract proposals in collaboration with global business unit in USA and
- Writing presentations and meeting with potential new clients.
Marnes La Coquette2012 - 2014- Develop product positioning and differentiate my product range within the Life Science market
- Sales enablement – communicate the value proposition of my product range to the sales team and develop sales tools that support the selling process of my products
- Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Market intelligence – act as an expert and advisor with buyers, how they buy and their buying criteria
- Provide expertise on your competition
- Demand generation – develop the strategy and manage the marketing programs that drive demand for my products
Dominique Dutscher
- Product Manager, Molecular Biology, France
2007 - 2011- Following up new business opportunities and organize meetings, workshops and congresses
- Build PSS/Technical Training dedicated to Molecular Biology Business (Internal training)
- Launch Molecular Biology Products (Reagents & Consumables) and Raise awareness of end users, prospects and Account Managers
- Communicating new product developments to prospective clients
- Feeding CRM database
- Build relationship between our sales force and the marketing team from our suppliers
VWR International
- Account Manager Tele Sales, France
Fontenay sous Bois2006 - 2007- Contact customers directly by telephone to develop sales or support sales representatives by setting appointments or qualifying prospects.
- Build repeat sales through strong customer relationships
- Focusing on customers’ needs and requests - Customer centric selling
- Manage a portfolio of 1,800 customers
- Following leads and rolling business by creating a trusting relationship
Paris2013 - 2013Certificate: Build your Markting Plan
- Get methods and use tools to build my own marketing plan
- Validate key actions and coherence of the marketing plan.
- Structure key steps of my marketing plan: data analysis, diagnostic, action plan
Marseille2004 - 2005Master Degree in Neurosciences/Immunology
- Master 1: Immunology with extra courses in Neurosciences/Genetic with disctinction "assez bien"
- Master 2: Neurosciences
- Internship: Faculty of Medicine, Marseille North
- Licence Degree in Molecular Biology/Immunology with distinction "assez bien".
- Internship at McGill University School - Electrophysiology Laboratory (Pr Pierre Lachapelle)
