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Geraldine ARCHAMBAULT

PARIS

En résumé

For me after almost 20 years of travels (Asia, Europe, Middle East, South America, USA) worldwide, building a brand in international markets is :

= > Giving advices for registrations, contracts
= > Finding the best strategy for the long term
= > Choosing the right partner through my important contact book (distributors, chain stores, department stores,...)
= > Working on all necessary marketing tools (operational, training,..) and helping creating the missing ones
= > Organising the several launches per country
= > In total respect of the P&L

My goal : bring value to a brand in multicultural environments, in order to build it for the long term.

I act as an external International Director. I am not a distributor.

Mes compétences :
International business development
Marketing opérationnel
Management d'équipe
Management de projets

Entreprises

  • INTERNATIONAL BEAUTY LINK - Founder

    2012 - maintenant Helping brands (perfumes, cosmetics, cristal) getting launched internationaly in the selective and niche distribution in :
    - Asia
    - Middle East
    - Europe (Russia, Ukraine, Poland, GB, Switzerland, Scandinavia, Belgium, Netherlands)
    - South America (Mexico, Panama, Colombia, Brasil)
    - US

    It can either be a recommandation in strategy and/or, a full operational role in launching the brand, through my important contacts (distributors, retailers of chains and department stores,...).
    I am your solution in International development, and act as an in house International Director (creative and operational marketing, strategy, sales, ...).

  • IOMA - International Sales Director

    2012 - 2012 SKIN CARE INDUSTRY : 500 point of sales in France, 2 Saks US counters, 1 Harrods counter, 1 Flagship store in Paris.

    DEVELOPEMENT OF ALL INTERNATIONAL MARKETS
    - Definition and implementation of the brand's strategy, positionning, distribution network (distributors, affiliates, department stores)
    - Market openings (successful launch in Ukraine, and launch plans for UAE, Russia, HK, Mexico, Panama, Colombia)
    - P&L and cash flow management
    - Implementation and creation of all marketing & operational tools with the Marketing Director
    - Training tools

  • LIULI GONGFANG - EMEA Business Director

    2009 - 2011 CRISTAL INDUSTRY : 40 million € belonging to Coretronic Group (3 billion $)
    2500 employees - 77 point of sales WW - 2 restaurants - 1 museum - 3 factories

    DEVELOPMENT AND LAUNCH OF EUROPE - MIDDLE EAST - AFRICA
    - Definition and creation of the global international sales strategy (no indirect sales model previously done) and define the type of distribution, price positionning,...
    - Marketing strategy developments (creative and operational)
    - Work process with HQ for futur creations (competitor and technological developments, price positionning, trends)
    - Implementation of budgets and P&L

  • SELECTIVE BEAUTY - REGIONAL MANAGER

    2007 - 2009 PERFUME INDUSTRY : 200 Million € T/O - 600 employees - 20 brands under license

    In charge of Switzerland, Scandinavia, Germany, Netherlands, South Africa, Australia, New Zealand for Agent Procovateur, Max Mara, John Galliano, Jimmy Choo, Trussardi, Balmain, Mauboussin, Marbert, Sonia Rykiel, ...

    INCREASE OF EXPORT SALES
    - Definition and development of a specific strategy for each market (Reorganisation of the total area in order to enhance the brands presence and its T/O)
    - Clients follow up with solid sales (x 2,4) and profit (x3)

  • PARFUMS AUBUSSON - INES DE LA FRESSANGE - MADELEINE VIONNET - GENERAL MANAGER - Member of the board of directors

    2002 - 2007 DEVELOPMENT OF INTERNATIONAL SALES & MARKETING
    - Deploying a specific strategy for each market (USA, Russia, UK, Japan, Columbia,...): Increase of the T/O of 35% in 3 years
    - Developping product mix and marketing scheme for the new brands (creative, technical, olfactory skills)
    - Negociations / Managment (25 persons) / Finance (reports), supply chain: Optimized net margins by several points by controlling budgets / purchases

  • C.E.W (Cosmetic Executive Women) - Membre

    2001 - maintenant
    - Member of an association for the development of agriculture in Madagascar (Zoma) as wellas organizing events to collect funds.
    - Member of CEW (Cosmetic Executive Women) : animation of an olfactory workshop at Garches Hospital in the trauma department

  • PARFUMS AUBUSSON - POPY MORENI - MADELEINE VIONNET - REGIONAL MANAGER ASIA-EUROPE & MARKETING PRODUCT MANAGER

    1995 - 2002 COORDINATION, DEVELOPMENT OF LOCAL MARKETS AND TRAVEL RETAIL
    CREATION OF PARFUM MADELEINE VIONNET
    - Responsible for the sales, marketing and promotional activites of each distributors
    - Designed strategies for new product launches (line entirely made for Asia)
    - Training courses of the sales team
    - Creation, development of the perfume Madeleine Vionnet (creative and operational marketing

Formations

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