Geraldine REY

En résumé

Entreprises

• SC Johnson - Marketing Director Central Europe

  CERGY PONTOISE CEDEX 2017 - maintenant

• SC Johnson - Head of Marketing Central Country Group

  CERGY PONTOISE CEDEX 2015 - 2017 Multi-country responsability: Germany,Switzerland, Austria, Poland, Hungary, Czech Republic & Slovakia
  Marketing and Customer Marketing
  P&L and shares delivery for all categories (Home Cleaning, Aircare, Pest Control, Shoe Care)
  Team development (16 people)
  

• Mars Petfood Europe - European Marketing Manager Petfood

  2012 - 2015 Led the Innovation strategy for the segment (Whiskas, Pedigree, Frolic, Kitekat dry)
  Owned the 3-5 years innovation pipeline, from ideation, formulation to launch review
  Coordinated the work with R&D, Factory engineers, Finance, Supply
  Advised local markets on launch strategy and best practices
  Managed the marketing team development

• Reckitt Benckiser - Key Account Manager

  Massy 2010 - 2012 In charge of the 12 Reckitt brands for key customers (eg. Finish, Vanish, Cillit Bang, Calgon, Scholl)
  Managed P&L
  Accountable for listings, promotions, activities ROI and customer specific programs
  Year end talks

• Reckitt Benckiser - Senior Brand Manager

  Massy 2008 - 2010 In charge of the brands strategies (Airwick, Clearasil, Veet)
  New products launches
  P&L responsability
  In charge of the media strategy incl. copy production and digital
  Management of 2 Brand Managers and 1 Trainee

• Reckitt Benckiser - Brand Manager Fabric Care

  Massy 2007 - 2008

• Reckitt Benckiser - Junior Brand Manager Home Care

  Massy 2005 - 2007

Formations

• Université Nice Sophia Antipolis

  Nice 2006 - 2007 Master's degree
  
  Master in Modern History (17th and 18th centuries)
  Chinese Minor

• EDHEC Business School

  Lille 2001 - 2004 Finance and Marketing

Réseau

• Anna PETRECKA

• Didier HOSPICE

• Ivan KECH

• Patrice VINCIGUERRA

• Peter LINDE

• Rahma BEN HASSEN

• Redouane MOUSSOUNI

• Romain LELONG

• Toussaint DENIS