Mes compétences :
Trade Marketing
Marketing
Strategy
Business development
Digitales Marketing
Consumer insights
Shopper insights
Market Research
Entreprises
SC Johnson
- Marketing Director Central Europe
CERGY PONTOISE CEDEX2017 - maintenant
SC Johnson
- Head of Marketing Central Country Group
CERGY PONTOISE CEDEX2015 - 2017Multi-country responsability: Germany,Switzerland, Austria, Poland, Hungary, Czech Republic & Slovakia
Marketing and Customer Marketing
P&L and shares delivery for all categories (Home Cleaning, Aircare, Pest Control, Shoe Care)
Team development (16 people)
Mars Petfood Europe
- European Marketing Manager Petfood
2012 - 2015Led the Innovation strategy for the segment (Whiskas, Pedigree, Frolic, Kitekat dry)
Owned the 3-5 years innovation pipeline, from ideation, formulation to launch review
Coordinated the work with R&D, Factory engineers, Finance, Supply
Advised local markets on launch strategy and best practices
Managed the marketing team development
Reckitt Benckiser
- Key Account Manager
Massy2010 - 2012In charge of the 12 Reckitt brands for key customers (eg. Finish, Vanish, Cillit Bang, Calgon, Scholl)
Managed P&L
Accountable for listings, promotions, activities ROI and customer specific programs
Year end talks
Reckitt Benckiser
- Senior Brand Manager
Massy2008 - 2010In charge of the brands strategies (Airwick, Clearasil, Veet)
New products launches
P&L responsability
In charge of the media strategy incl. copy production and digital
Management of 2 Brand Managers and 1 Trainee
Reckitt Benckiser
- Brand Manager Fabric Care
Massy2007 - 2008
Reckitt Benckiser
- Junior Brand Manager Home Care
