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Geraldine REY

CERGY PONTOISE CEDEX

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

Mes compétences :
Trade Marketing
Marketing
Strategy
Business development
Digitales Marketing
Consumer insights
Shopper insights
Market Research

Entreprises

  • SC Johnson - Marketing Director Central Europe

    CERGY PONTOISE CEDEX 2017 - maintenant

  • SC Johnson - Head of Marketing Central Country Group

    CERGY PONTOISE CEDEX 2015 - 2017 Multi-country responsability: Germany,Switzerland, Austria, Poland, Hungary, Czech Republic & Slovakia
    Marketing and Customer Marketing
    P&L and shares delivery for all categories (Home Cleaning, Aircare, Pest Control, Shoe Care)
    Team development (16 people)

  • Mars Petfood Europe - European Marketing Manager Petfood

    2012 - 2015 Led the Innovation strategy for the segment (Whiskas, Pedigree, Frolic, Kitekat dry)
    Owned the 3-5 years innovation pipeline, from ideation, formulation to launch review
    Coordinated the work with R&D, Factory engineers, Finance, Supply
    Advised local markets on launch strategy and best practices
    Managed the marketing team development

  • Reckitt Benckiser - Key Account Manager

    Massy 2010 - 2012 In charge of the 12 Reckitt brands for key customers (eg. Finish, Vanish, Cillit Bang, Calgon, Scholl)
    Managed P&L
    Accountable for listings, promotions, activities ROI and customer specific programs
    Year end talks

  • Reckitt Benckiser - Senior Brand Manager

    Massy 2008 - 2010 In charge of the brands strategies (Airwick, Clearasil, Veet)
    New products launches
    P&L responsability
    In charge of the media strategy incl. copy production and digital
    Management of 2 Brand Managers and 1 Trainee

  • Reckitt Benckiser - Brand Manager Fabric Care

    Massy 2007 - 2008

  • Reckitt Benckiser - Junior Brand Manager Home Care

    Massy 2005 - 2007

Formations

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