Giuseppina LAURENZIELLO

En résumé

Entreprises

• Novartis Pharma - HR Project Manager

  RUEIL MALMAISON 2012 - maintenant

• Decathlon Italia - Web Communication and Social Media Manager

  Villeneuve d'Ascq 2011 - 2012 -Planification and coordination of the online communication strategies and digital media and of integrated multi-channel communication strategies.
  -Management and coordination of the keywords advertising, adwords, display advertising, online PR, buzzing, social advertising, social engagement, affiliation marketing, direct email marketing activities.
  -Budget management of the internet activies (equal to 25% of Decathlon Italia`s budget aimed to communication)
  -Planification and coordination of the Facebook and Twitter activities.
  -Supervision, coordination and management of four media centers (BBJ, Key2, Mamadigital, Sosimple).
  -Relationship management with web companies (i.e. MSN, Tiscali, Libero, Virgilio, etc.) and TV companies (i.e. Sipra, Pubblitalia, Sky, etc.).
  -Design of mobile strategies aimed to extend our client base, make a client a faithful customer and promote the company using specific applications (i.e. App, Foursquare, etc.).
  -Analysis and optimization of the campaigns` KPI and ROI by using web analysis tools (i.e. Google Analytics, Ad server, Adwords panel, etc.)
  - Provisioning of training courses to spread the value of the online communication and the importance of social media management to the country stores.

• Decathlon Roma Torvergata - Store Manager

  2008 - 2010 -Management of the second most selling retailment store of the country with a total of 7.500 m² selling area.
  -Management and monthly analysis of the economic income of the store according to the following KPIs: EBIT, income implementation, income/mtl, cost/turnover, production per hour implementation (turnover/work hours), amount of items sold/work hours, decrease of stock turn.
  - Regular provision of one to one meeting of monthly economic analysis, for the management, coaching, training and professional-managerial growing of the employee
  - Relationship management with local autority for spreading the sport culture and improving environment respect during everyday life (i.e. Sport lesson during school hours, sport days with Torvergata University, etc.)
  - Provision of training courses about: Recruiting, Individual and Team Management, realize a business plan for own department, Selling Methods, Management and Analysis of economic department activity
  -Management of a team comprising of 180 part-time employees, 20 department managers, 2 assistant directors.
  -Regular Recruitment of new Department Manager for the company (with telephone interview, group and individual interviews), talent analysis of the candidates, provision of recruitment coaching for Department Manager
  -Relationship management with local university for recruiting day, business presentation and realization of business cases
  -Provision of training courses about: Recruiting, Individual and Team Management, realization of a business plan for own department, Selling Methods, Management and Analysis of economic department activity.

• Decathlon Roma Settecamini - Store Customer Services Manager

  2007 - 2008

• Decathlon Cascina - Store Department Manager

  2005 - 2007

Formations

• Faculty Of Economics Of The University Of Pisa (Pisa)

  Pisa 2003 - 2006 Master's degree

• Faculty Of Economics Of The University Of Pisa (Pisa)

  Pisa 2000 - maintenant Bachelor's degree

Réseau

• Aurore RUFFIN

• Bastien AMMOURI

• Christian BETSY

• Florent REVEL