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Hewlett Packard
- In Store Sales Manager EMEA (Trade Marketing)
COURTABOEUF
2010 - maintenant
Reporting into the Personal System Groups (PSG) EMEA Trade Marketing HQ, I am accountable for driving the In Store Sales across EMEA for HP PSG Consumer PCs.
Key Achievements
1. Contributed to the design of HP EMEA Trade Marketing Strategy and Plan
2. Lead Tactical Sales Program at EMEA level for Premium Product and Accessories
3. Category Management Development across Countries & Key Accounts
4. Lead Field Marketing Tools aimed to gather visibility at point of sales
5. Provided contents to enable Training Staff programs for both internal and external HP stakeholders
6. Drastically improved Trade Marketing Guidelines at EMEA level for an effective in-store sales execution (improved space management, quality of execution, product mix and presence)
7. Identified strategic drivers and key HP assets to enhance outstanding Customer Experience in the retailer outlet
Key Roles & Responsibilities
HP PSG - Trade Marketing Manager EMEA
• Outline HP Strategy in consumer retail and drive in-store sales programs end-to-end, aimed at increasing the preference and conversion rates at retail outlets by drastically enhancing the select & buy experience
• Own provision of tools and resources, and day-to-day operations to increase Sales Volume, Average Unit Price and Profit performances
• Own responsibility of development and implementation of BTL Initiatives and In-Store Sales Programs and Tools (POS Material, Incentive Programs, Marketing Intelligence activities, Training and Store Staff Engagement)
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Free Lance Consultant
- Marketing & Sales Consultant
2009 - maintenant
Concurrent to my career transition program aimed at repositioning myself on the labor market, I am currently offering my experience and networking to build up fruitful business opportunities in FMCG.
Sectors: Tobacco, Confectionary, Fine Food, Spirits & Wines, Luxury Goods, Cosmetic
Key Business Areas:
• Trade & Brand Management (Distribution & Field Sales Activities, Promotions, Brand Equity Building, Media Planning, Sponsorship, Trade Advertising, ATL & BTL Communication)
• Business Development (Business Scouting, Channel Management, , Internationalization, Travel Retail & Duty Free Specialist)
• Key Account Management and Commercial Plans (Drive B2B and B2C Marketing Best Practices, Business Assessment, Strategy Planning)
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JT International
- Trade Marketing Manager - Key Account
2001 - 2009
• Achieve JTI sales and profit performance according to AP/SP
• Responsible for the market’s P&L
• Define the Annual Plan of markets, identifying and proposing objectives, strategies and actions in accordance with the company vision
• Develop marketing and trade plans in the DF channel (assortment, stock, promotion, merchandising)
• Manage and control the marketing budget for the assigned markets
• Develop and negotiate strategies for the Key Accounts
• Manage and control the business flow for the export activities, in coordination with JTI supply chain service
• Provide timely and accurate overall and detailed data for the purposes of the HQ budgeting, planning and reporting (P&L accountabilities)
• Establish and maintain close customer relations with assigned accounts
• Ensure proactive leadership in the team and support/recommend strategic sales orientation to the Sales Director
• Implement customer specific promotion plans and recommend adequate budgets to support growth objectives
• Provide help, advice and support to Customer Service, Marketing & Finance
Key Achievements
• Built the DF business for JTI in Italy (distribution, marketing plan, customer relationship)
• Increased JTI’s share of market and space visibility in key locations (n.1 in Morocco and n.2 in Italy & Switzerland)
• JTI profit increased avg. 40% in the last 3 years in the assigned markets
• Created and developed JTI Global Agreement with The Nuance Group AG
• Consolidated the distribution network in North Africa DF
• Initiated the Business for JTI in East Africa DF
• Lead and strengthened the Key Travel Retail Accounts (Dufry, The Nuance Group, WTC)
