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Guilhem ARREGLE

LEVALLOIS PERRET

En résumé

Mes compétences :
Marketing
Management
CRM
Automobile
Customer relationship management
Customer experience
Customer care
Customer services
Customer relations
Marketing opérationnel
Marketing relationnel
Marketing stratégique
Marketing direct
Marketing communication
Marketing digital

Entreprises

  • DS Automobiles - Head of Customer Experience & CRM at DS Automobiles

    2014 - maintenant Definition of Customer Experience strategy for DS brand
    DS Brand head of project management for Customer Experience and PRM/CRM/LRM programs
    Definition, coordination and follow up of DS Brand CEM IT budget (project ownership)
  • PSA Peugeot Citroën - Head of CRM Strategy

    Rueil Malmaison 2010 - 2014 Definition of the CRM strategy for PSA Group (worldwide, both brands, BtoC and BtoB customers, products and services).
    Analysis, definition and development of CRM tools and methods.
    Definition, coordination and follow up of PSA CRM IT budget (project ownership).
    PSA head of project management :
    - Customer centric culture program
    - CRM business line (business processes, brand and country organization, job description, training…)
    - Customer care 2.0 (Voice of Customer, on line self care…)
    - Predictive service marketing (Polk connect, on board CRM, connected cars lead management…)
  • PSA Peugeot Citroën - Head of BtC Services and CRM

    Rueil Malmaison 2009 - 2010 Definition of the strategy and services offerings for PSA Group.
    Internal and external key leaders network management for services development (Brands, Support divisions, Externals partners…).
    CRM applications strategy.
    Analysis, definition and development of CRM tools and methods.
    PSA head of project management :
    - B to C and B to B maintenance and warranty contracts
    - Automotive insurances
    - Predictive service marketing
    - Customer Care 2.0
    - CRM and digital services development.
  • AUTOMOBILES CITROEN - Head of Citroën Services Marketing Services and CRM

    2007 - 2009 Main achievements :
    CITROEN FREEDRIVE
    CITROEN SEND TO CAR
    CITROEN Rendez-Vous Annuel Sérénité
    CITROEN SERVICE RACING
    CITROEN RALLY EXPERIENCE (BtC)

    Management of the department (12 FTE), in charge of Citroën services strategy and offerings (B to C, B to B, Premium). Services development, marketing and rool out / strategic and operationals CRM activities.
  • CITROEN - Standards, tools and methods services manager

    2006 - 2007 Entity management (4 FTE), in charge of services business and organisation standards, tools and methods.
  • CITROEN - Citroën Service Portal’s pilot

    2006 - 2008 Entity management (6 FTE), in charge of “on demand after sales” portal project ownership, roll out (worldwide) and functional / technical support.
  • PSA Peugeot Citroen - Emerging countries importers coordinator

    Rueil Malmaison 2004 - 2006 Management of Services area manager (45 countries / 5 area managers).
  • Citroën - Services area manager – Latin America and caraibs

    2001 - 2004

Formations

Pas de formation renseignée

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