Guillaume DUCRUET

En résumé

Entreprises

• TECNIFIBRE INTERNATIONAL - GLOBAL SPORT MARKETING MANAGER

  2008 - maintenant Sponsorship strategy worldwide (corporate, tournaments, athletes)
  Athletes endorsement and marketing enhancement

• TECNIFIBRE INTERNATIONAL - EXPORT MANAGER & PROMOTION SQUASH MANAGER

  2006 - 2008 Responsible for USA, UK, Pacific and Eastern Europe markets
  Sale and marketing strategy for each country
  Squash promotion worldwide

• OLYMPIQUE LYONNAIS - PROMOTION & STADIUM ACTIVITIES

  Lyon 2000 - 2006 Responsible for the promotion and fans strategy
  Supervised stadium and protocol operations

• OLYMPIQUE LYONNAIS - MERCHANDISING/PRODUCTS MANAGER

  Lyon 1996 - 2000 Responsible for all the products and merchandising policy
  Mix-marketing
  Retail strategy
  Licensing strategy

Formations

• IAE

  Grenoble 1995 - 1996 Marketing

• Université Lyon 1 Claude Bernard

  Villeurbanne 1991 - 1995 Sport Management

Réseau

• Amélie CHARLES

• Gregory PALAYER

• Jean-Baptiste BLANC

• Jean Jacques CHERRY

  Les Jouets Francais (Saint-Mitre-les-Remparts)

• Luc BILLOT

• Mathieu RENAUD

• Mehdi DAOUKI

• Nicolas MARTIN

• Philippe SOUPIROT