Paris2014 - maintenantRebranding of Effiliation in Effinity
Marketing strategy, Internal and external communications for the group
Launch of new "whitelabel" product (Effinity Weaver)
Production of new marketing collaterals (website, brochures, booth...)
Leading the marketing and communications team
Heading Effinity B2B (prev. L'Agence B2B), a team of 5 B2B experts servicing 50+ B2B advertisers
L'agence b2b
- Directeur
Paris2012 - maintenant
American Express France
- Head of Small Business Services
RUEIL MALMAISON 2011 - 2012
American Express
- Senior Manager, Interactive Strategy & Development for Small Business
RUEIL MALMAISON 2008 - 2011
American Express
- Marketing Manager, various roles in London, Sydney, New York