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Guillaume RODELLAS

Vernon

En résumé

My experience is based on innovative product development and marketing strategies (business oriented).
In addition, I have skills in understanding consumer trends, but also in developing marketing and communication tools.

I am a very curious and passionate person and I always want to learn and go for new challenges. Sociability is one of my strength and I enjoy working with different work environment (industry to sales teams)

After 4 years at SEB Group where I became senior product manager, I still feel young and dynamic, and I am now looking for new opportunities to keep on progressing on new areas.

Mes compétences :
Chef de produit
Créativité
Design produit
Innovation
Management
Business
Marketing stratégique
Développement produit
Business development

Entreprises

  • Groupe SEB - International Product Manager (Strategic Marketing)

    Vernon 2015 - maintenant Development and animation of a worlwide product category
    - Development of the product range following market needs and requests, in collaboration with the industry, and design teams + profitability study.
    - Direct Business development with Russia/Japan/France. Relation with operational marketing
    - Stimulate the product family: Renew product offer with trends, cover key price points, build cross channel strategy, manage product mix, benchmark of competitors, geographical extension, color/material animation for loyalties/promos, 360º activation, packaging and stickers creation.
    - Consumer panels analysis GFK/Euromonitor + consumer studies
    - Follow up of implementation and sales (Turnover/margin/product rotation)
    - Innovation with research teams to be precursor on the market
    - TV Campaign development with Beacon (Publicis Japan)

  • Groupe SEB - Junior Product Manager

    Vernon 2012 - 2015

  • Proctor & Gamble / Cranfield university - Concept Development manager internship

    2011 - 2011 Development of innovative concepts within the oral care sector for ORAL B brand
    UK market studies with tools - such as decoding aspirations, gaps, cross category mapping...
    Tests and interviews with potential users in order to validate/redefine concepts direction

  • Fadec - Bureau qualité et méthodes - Suivi de produit

    2008 - 2008 - Conception et suivi des prototypes au bureau méthodes et qualité
    - Chargé de relations entre Michelin et Fadec

Formations

  • IUT B Lyon 1

    Villeurbanne maintenant

  • Cranfield University (Cranfield)

    Cranfield 2010 - 2011 Master of Innovation and Creativity

    - First Class Results (with distinction)
    - Additional training at the MBA of Cranfield (innovation management, project monitoring)
    - Product and services innovation + Consumer studies, study of markets and branding
    - Decoding of marketing data into design solutions

  • University Of East London (London)

    London 2008 - 2010 Bachelor of Sciences (Bsc) Product Design

    Product Design Futures

  • IUT B Villeurbanne GMP

    Lyon 2006 - 2009 DUT et DUETI (DUT international)

Réseau

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