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Gwenaelle SAUTEREAU

PARIS

En résumé

Highly motivated communications professional with over 20 years experience in delivering successful campaigns for global companies to improve brand visibility and positioning among customers, journalists and key influencers.
Specialising in PR strategy and managing media relations : effective global and local communications strategies and tactical plans, building and maintaining media relations, pitching, event and press tour management.

- PR : Definition of messages and opportunities, preparing interviews, Q & A, project assessment.
- BtoC Communication: Launch of products and services, content production.
- Corporate communication: Conceiving and implementing influence strategies.

Skills: Food, E-commerce / Digital, Healthcare
Qualities: Creativity, strictness, adaptability, autonomy, wordsmith

Entreprises

  • Mandar & Richer - Freelance PR & Communication Consultant

    2017 - maintenant Lidl, Dreamworks, France Filière Pêche, Paris Cocktail Week, FNEP

  • SOPEXA France - PR Director

    2015 - 2016 Accounts management & development, PR events, operational support, coordination, monitoring actions.
    CNIEL / EMF (European Milk Forum), Interbev, Agrifood inter-branch organisations

  • Havas Worldwide Paris - Associate Director / Influence Practice

    Puteaux 2014 - 2015 Accounts & team (6 people) management, strategic communication recommendations, development of action plans, operational support, coordination, monitoring actions.

    E-commerce / Digital (Amazon.fr, LinkedIn)
    Food (Ferrero)
    Insurance (Direct Assurance)

  • Bygmalion - PR & training practices Director

    2008 - 2014 Implementation of media relations strategies with different structures (institutions, companies, local authorities) and accompanying PR actors in the public and private sectors (leaders, elected officials, personalities ...).

    Creation and animation of the Training Department for local elected officials and private sector players, development of customized training programs in a double dimension of educational support and advice.

  • Weber Shandwick France - Directrice de Clientèle - Pôle Marques & Produits

    Волгоград 2003 - 2008

  • I&e Consultants - Consultante Media

    2002 - 2003

  • Fleishman Hillard France - Consultante

    1999 - 2002

  • Canal + - Attachée de presse

    Issy-les-Moulineaux 1998 - 1998

  • Kreo Communication - Attachée de presse

    1997 - 1998

  • Idée Dialogue Conseil - Groupe Publicis - - Attachée de presse

    1996 - 1997

Formations

Pas de formation renseignée

Réseau

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