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Gwendal POULLENNEC

PARIS

En résumé

Currently in charge of business development for the Michelin Guide.
Expanded the Brand to Asia with the launch of Michelin Guide in Japan and Hong Kong.
Set up a new business model and launched digital services with the new website : restaurant.michelin.fr.

Mes compétences :
Vente
Luxe
Marketing
Communication
Gestion de projet

Entreprises

  • Michelin - Hotels & Restaurants - Secretary General Guide MICHELIN - Operations & Business Development

    2014 - maintenant Defining and implementing key evolutions of the activity
    Leading international expansion for the Guide MICHELIN
    Developping new businesses and partneships
    Spokesman of the Guide MICHELIN for hospitality professionnals

  • MICHELIN GUIDE Hotels & Restaurants - Michelin Group - Director of International Development

    2010 - 2014 In charge of defining and implementing a new business model for the “hotels and restaurants” business unit :
    - Leading a project team of 30 people 
    - Setting up a sales and marketing organization
    - Coordinating the development of the new websites
    - Managing strategic studies with consulting firms

  • MICHELIN GUIDE Hotels & Restaurants - Michelin Group - Director of International Development

    2006 - 2010 Launched new Michelin Guides in Asia for the major gourmet cities : Tokyo (2007) Hong Kong (2008) ), Kyoto & Osaka (2009).

  • MICHELIN GUIDE Hotels & Restaurants - Michelin Group - Project Manager

    2003 - 2006

  • ERNST & YOUNG - Financial Audit - Part time internship

    2001 - 2003

  • ACCOR Economy Hotels - Marketing Department - Sales Manager

    2000 - 2000

Formations

Réseau

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