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Gwendoline RAGOT

LONDON

En résumé

Fluent in English
4 years of professional experience in France and theUK :
- Prospecting and negotiating, advising and selling in BtoB and BtoC (goods and services)
- Analysing clients needs and drafting business propositions
- Developing client loyalty and client portofolios
- Creating and managing projects

Mes compétences :
Commercial
Communication
Digital marketing
PPC
Email marketing
eCRM
Team player
Team Management
Public Relations
Project Management
French Law
Digital project management
Digital campaign coordination
Customer Relationship Management
Brand Marketing
Account Management

Entreprises

  • DentsuAegisNetwork - International Digital Account Manager

    2015 - maintenant Global Digital Manager (Microsoft & Honda)
    * Manage multiple concurrent digital projects and cross-functional team members (i.e. Digital training) ;
    * Coordinate and oversee Global and UK digital campaigns for Honda & Microsoft for 22 markets (Programmatic/Search/SEO/Social) ;
    * Responsible for working with OPCOs to oversee smooth delivery of activation plans across all digital touchpoints ;
    * Co-ordinate global reporting of performance of active campaigns to clients including management of test and learn and optimisation phasing (weekly/monthly/quarterly reports)
    * Assist to review a brief and understand the clients KPIs and match to media / tactics

  • Ogilvy - International Digital Account Executive

    Paris 2014 - 2015 * Coordinate and oversee BtoB PPC/Paid Social campaigns in the UK
    * Coordinate EMEA business units (19 countries) & UK Business for BtoB (GBP 400K/year)
    * Day-to-day contact with clients and search networks (Adwords, YouTube)
    * Ensure campaigns achieve clients' ROI and business objectives
    * Communicate on a professional level both internally and externally

  • Ogilvy - Digital specialist ( PPC)

    Paris 2014 - maintenant

  • Rocco Forte Hotels - E-marketing campaign executive

    2013 - maintenant

  • Rocco Forte Hotels - International Digital Account Executive

    2013 - 2014 * Coordinate and manage Brand Marketing Campaigns using Neolane (GBP 766K additional revenue for Christmas)
    * Track and measure the effectiveness of marketing campaigns (Seasonal campaigns/13 hotels)
    * Monitor a campaign budget ;
    * Coordinate work process with external agencies and internal Brand Marketing department ;
    * Led gift voucher scheme system upgrade (35% growth vs.
    * Translation of the platform in four languages (front and back end) ;
    * Training management of 4 marketing teams (4 Markets) ;

  • Infopro Digital (LSA, Usine Nouvelle, Argus de l'assurance, l'Echo touristique...) - Advertising Account Executive (Chef de publicité digital)

    2013 - 2013

  • Voyages-sncf.com - Affiliation

    La Défense 2012 - 2012

  • Lagardère Digital France - Campaign and Partnership Executive

    PARIS 2012 - 2012 * Identify and coordinate 46 partnerships (75,000 EUR ) kids and family websites (Gulli.fr)
    * Coordinate on-line advertising network (e.g. MacDonald's...) involving Developers, Web designers and Media Planners ;

  • Lagardère active

    2012 - maintenant

  • ATELIERS DE FRANCE / EDM PROJETS - Marketing and Communication Executive

    PARIS 2011 - 2011 EDM (Ateliers de France), London On-line off line
    * Competitive intelligence, bench marketing, research of best practices, recommendations
    (75% have been applied)
    * Update, improve and translate brochure and website ;

  • JCDecaux - Communication and HR Assistant

    Neuilly-sur-Seine 2010 - 2010 * Animation of the internal and external websites ;
    * Translated French articles into English ;
    * Support to the HR team (recruitment, administration) ;

  • Public Sénat

    2009 - maintenant

  • PR and Communication - Events Executive

    2003 - 2010 * While studying Law and Business at university, ran VIP hospitality programmes for Prix de l'Arc de Triomphe Lucien Barrière, Prix de Diane Hermes and Fashion Shows (Dior, Hermes) ;
    * Liaised and hosted VIP guests and managed a team of Hostesses ;

Formations

Réseau

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