Paris2011 - 2013Cross-Channel development and implementation of the customer acquisition & retention strategy for the real-estate brand portfolio (Explorimmo.com, Explorimmoneuf.com, ExplorimmoVacances.com, and ProprietesdeFrance.com):
- Identify and follow up acquisition tools to develop the print / digital audience: e-mailing, display, retargeting, aggregators, affiliate programs, sponsorships...
- Set up an e-CRM plan to increase and qualify our database (opt in, newsletter, alerts, advertisers)
- Build up and drive the social media strategy (Facebook, Twitter, Pinterest)
- Manage online and offline communication campaigns
- Conduct market / user surveys to raise brand awareness and enhance efficiency
- Manage Web animation: online contests, video content...
- Benchmark digital best practices
FIGARO CLASSIFIEDS
- BtoC Product Manager
Paris2009 - 2011Cross-Channel management and development of Explorimmo.com and ProprietesdeFrance.com:
- Provided marketing leadership for the restructuring of Explorimmo.com
- Successfully released Explorimmo iPhone App and Propriétés de France iPad App
- Managed direct marketing: e-mailing, newsletter and affiliate programs
- Monitored event communication: online / offline campaigns, video content, TV spots, real-estate shows...
LA BANQUE POSTALE
- Marketing Web Project Manager Assistant
Paris2007 - 2009Web Project Management and Web Content Management:
- Prepared the expression of needs and designed wireframes for the restructuring of La Banque Postale’s transactional website
- Updated content on Labanquepostale-prevoyance.fr
SACEM
- Multimedia Collection Manager
Neuilly-sur-Seine2006 - 2006- Prospected and collected copyright on multimedia supports
- Responsible for client management and follow-up
HOBAS Austria
- Marketing Assistant
2004 - 2004Translated the German-speaking website into French
Paris2003 - 2005Preparation School for the competitive entrance examination to top French business schools - Major : Economics, Mathematics, General Knowledge...
