Hélène DORÉ

En résumé

Entreprises

• Betwin - Directrice de clientèle

  2010 - 2014 Luxury and premium goods Account Manager (Krug, Paco Rabanne, YSL, Givenchy, Schiaparelli)
  • Develop Black XS brand with a worldwide digital platform (Paco Rabanne)
  • Manage a partnership between Universal Music and Paco Rabanne
  • Propose and manage the production of qualitative brand content (Paco Rabanne and Krug)
  • Adapt the concept for other markets (Europe, UAE and South America)
  Results: 330,000 fans on Black XS Facebook fan page (+500%)
  800,000 visits on Be A rockstar website in 4 months
  More than 2 million views on Black XS YouTube channel
  • Organise retail and street marketing events for fragrance brands (Givenchy and YSL)
  Results: On average 400 contacts per hour and 4000 samples distributed
  • Supervise production of marketing and communication tool-kit for Schiaparelli
  
  

• JWT - Chef de projet senior

  Neuilly-sur-Seine 2008 - 2010 Senior Project Manager for HSBC
  • Define the direct marketing strategy (qualified database, quality test of CRM campaigns)
  • Follow-up of creation and fabrication of direct marketing tools (mailing, e-mailing, welcome-pack)
  • Manage the offline projects: press, TV
  • International coordination with the London head office
  Results: +250% on saving accounts opening vs target defined for Q1 09
  +18% of HSBC Premier customers in 2009 vs 2008
  

• Publicis - Chef de projet

  Paris 2005 - 2008 Project Manager for McDonalds France and Portugal
  • Propose promotional concepts and creative development of the concept
  • Integrate brand’s processes (Social Audit, Safety testing, anti-cheating game policy…)
  • Collaborate with entities (Intertek, Bureau Veritas…) to improve the process management according to promotions and brand constraints
  • Manage overall project: handle implementation of promotions in restaurants, keep tight schedules, manage project budget, follow-up of all logistics chain…
  • Negotiate and launch production of promotional materials, ensure quality output and timely delivery (Asia, USA)
  • Create strong partnerships and follow-up of licences (Hasbro, Mattel, Fifa…)
  Results: turnover: +12%; transactions: +13% with the 2 UNO games
  

• McDonald's - Assistante chef de produit

  guyancourt 2004 - 2005 Product Manager assistant
  • Develop and follow the production of the promotional tools
  • Develop and execute new merchandising displays
  • Manage the deployment of the Wlan offer in restaurants (1st hotspot in France with approximately 12,000 connections per month)
  • Optimize in-restaurant communication with POP kits which delivers the right message to the right place in order to reach the strategic targets and within the budgetary constraints
  Results: savings of 20%
  

Formations

• University Of Technology, Sydney (Sydney)

  Sydney 2003 - 2003 Marketing / Communication

• Universitat De Barcelona (Barcelona)

  Barcelona 2002 - 2002 Marketing / communication

• ESC Lille

  Paris 2002 - 2003 Management de projet

• ECOLE SUPERIEURE DE COMMERCE EXTERIEUR

  Paris La Défense 1998 - 2002 Marketing et Finance

Réseau

• Adriana LERMAN-LAUNAY

• Aurélie JEANNE

• Benoit DAGNIAUX

• Charles COUSINEAU

• Cyrille OROFINO

• Leslie BEDOS

• Myriam KATZ

• Nathalie SANTINI - CAJON