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Hélène DORÉ

PARIS

En résumé

10 ans d'expérience en gestion de projet marketing
Trilingue : français - anglais - espagnol

Mes compétences :
Communication
Marketing opérationnel
Gestion de projet

Entreprises

  • Betwin - Directrice de clientèle

    2010 - 2014 Luxury and premium goods Account Manager (Krug, Paco Rabanne, YSL, Givenchy, Schiaparelli)
    • Develop Black XS brand with a worldwide digital platform (Paco Rabanne)
    • Manage a partnership between Universal Music and Paco Rabanne
    • Propose and manage the production of qualitative brand content (Paco Rabanne and Krug)
    • Adapt the concept for other markets (Europe, UAE and South America)
    Results: 330,000 fans on Black XS Facebook fan page (+500%)
    800,000 visits on Be A rockstar website in 4 months
    More than 2 million views on Black XS YouTube channel
    • Organise retail and street marketing events for fragrance brands (Givenchy and YSL)
    Results: On average 400 contacts per hour and 4000 samples distributed
    • Supervise production of marketing and communication tool-kit for Schiaparelli

  • JWT - Chef de projet senior

    Neuilly-sur-Seine 2008 - 2010 Senior Project Manager for HSBC
    • Define the direct marketing strategy (qualified database, quality test of CRM campaigns)
    • Follow-up of creation and fabrication of direct marketing tools (mailing, e-mailing, welcome-pack)
    • Manage the offline projects: press, TV
    • International coordination with the London head office
    Results: +250% on saving accounts opening vs target defined for Q1 09
    +18% of HSBC Premier customers in 2009 vs 2008
  • Publicis - Chef de projet

    Paris 2005 - 2008 Project Manager for McDonalds France and Portugal
    • Propose promotional concepts and creative development of the concept
    • Integrate brand’s processes (Social Audit, Safety testing, anti-cheating game policy…)
    • Collaborate with entities (Intertek, Bureau Veritas…) to improve the process management according to promotions and brand constraints
    • Manage overall project: handle implementation of promotions in restaurants, keep tight schedules, manage project budget, follow-up of all logistics chain…
    • Negotiate and launch production of promotional materials, ensure quality output and timely delivery (Asia, USA)
    • Create strong partnerships and follow-up of licences (Hasbro, Mattel, Fifa…)
    Results: turnover: +12%; transactions: +13% with the 2 UNO games
  • McDonald's - Assistante chef de produit

    guyancourt 2004 - 2005 Product Manager assistant
    • Develop and follow the production of the promotional tools
    • Develop and execute new merchandising displays
    • Manage the deployment of the Wlan offer in restaurants (1st hotspot in France with approximately 12,000 connections per month)
    • Optimize in-restaurant communication with POP kits which delivers the right message to the right place in order to reach the strategic targets and within the budgetary constraints
    Results: savings of 20%

Formations

  • University Of Technology, Sydney (Sydney)

    Sydney 2003 - 2003 Marketing / Communication
  • Universitat De Barcelona (Barcelona)

    Barcelona 2002 - 2002 Marketing / communication
  • ESC Lille

    Paris 2002 - 2003 Management de projet
  • ECOLE SUPERIEURE DE COMMERCE EXTERIEUR

    Paris La Défense 1998 - 2002 Marketing et Finance

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