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Hervé DAVAINE

RUEIL MALMAISON

En résumé

Entrepreneur increasing revenue by developing new routes to market and business - Results oriented by developing in house best practices and cutting costs by increasing decision workflow efficiency - Professional in all disciplines from brand advertising, PR, events, leads generation, Marcom (on-line/off-line) and incentive programs for all segments Corporate, SMB and BtoC - Specialist in leading multi functional team management.

Mes compétences :
Communication

Entreprises

  • Marketing Partner - Founder: Audit and consulting services

    2012 - maintenant => CRM Management: consulting, program creation, data audit, segmentation, communication, analysis and reporting on sales and marketing activities
    => Sales incentive projects management
    => Project Management for specific software creation and development analyzing BtoB/BtoC sales and inventory data in coordination with sales, distributors and supply chain vendors
    => Management for ecommerce and branding website creation

  • ALVEOS (EasyCreadoc) - Founder and President

    2003 - 2011 Alveos is a start-up acting as software Application Service Provider (ASP) offering an on-demand tailor-made marketing campaign services dedicated to ad hoc lead generation and incentive campaigns to various channels. Clients’ portfolio include: AG2R LA MONDIALE, B&B HÔTELS, CLUBMED, HIPPOPOTAMUS, LCL, LG ELECTRONICS, LOUVRE HOTELS (CAMPANILE, PREMIÈRE CLASSE & KYRIAD), NESPRESSO, PIZZA HUT, PUBS AU BUREAU, REV OPTIQUE, SAMSUNG, TOSHIBA, VILLE DE MEUDON

    => Created two companies and led the merger/acquisition of two other companies encompassing 14 people and maintaining executive relationships with strategic partners
    => Ensure business viability by penetrating new markets and the handover of the customer portfolio to follow up business plan
    => Maintained technical project focus and got company recognized and funded with the Seal of Innovative Companies from the French Ministry of Research.

  • AKIO SOLUTIONS - Sales and Marketing Director

    2000 - 2002 Activity: Customer interaction management solutions.

    => Devised, created, launched Brand positioning and awareness building to better address internet community - A mascot associated with an advertising and expanded press clippings with success stories brought large accounts at seminars by hundreds
    => Managed one of the first CRM program in France for demand generation and reporting
    => Drove sales by redirecting focus to more active prospecting vertical market
    => Led Sales and marketing team (15 people)

  • OpenText - Marketing Director Europe

    1997 - 2000 Activity: Business Intelligence and connectivity solutions vendor

    => Built and led the European marketing team (10 people) – Benelux, England, France, Germany, Italy, Middle East/South Africa and Nordics to develop large account business
    => Significantly boosted lead generation with telemarketing programs and co-marketing funding with distributors
    => $ 6 million budget management - European vendors selection and management of 12 agencies
    => Go to market strategy and integrated marketing harmonization
    => Improved efficiency by facilitating more effective cross-affiliate communication.

  • METACREATIONS - Product Manager Europe, Marketing Manager Europe

    1994 - 1997 Activity : graphic software vendor (Fractal Design Corp., Ray Dream)

    => Supported the launch of new product lines with PR agencies management, product demos on booth, press conferences and events across all Europe
    => Marketing to, with and through partners ensuring channel sales consistency
    => Recruited new VAD (Value added Distributor) - France, Germany, Sweden
    => Created and launched a worldwide bundle with Corel in France duplicated and negotiated up to 30000 copies worldwide.

  • MICROGRAFX - Marketing Manager

    1992 - 1994 Activity: graphic software vendor (Windows Draw, Designer, ABC Flowcharter)

    => Integrated marketing planning and management
    => Started a new business unit dedicated to resell upgrade versions. Partnerships creation
    => Major tradeshows organization, events, press relation, advertising, packaging& brochures localization and direct marketing campaigns.

Formations

  • SUPDEPUB (Groupe INSEEC)

    Paris 1990 - 1991 Second Master Degree

    Advertising and Corporate Communication

  • EDC Graduate School Of Management (Paris La Défense)

    Paris La Défense 1987 - 1990 Master Degree

    Marketing

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