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Iris MARIANO

SAINT-GILLES

En résumé

• International business professional with 8+ years of extensive pan-european experience in Internet & Communication Technologies (ICT).
• Quadrilingual: native Italian, bilingual proficiency in English, French and Spanish.
• 4.5 years in-house experience at Google European Headquarters working in fast-paced, multicultural, high-tech environment. Gained in-depth knowledge of Google Search core business area and new recent Digital Content & Commerce initiatives.
• Main areas of expertise: Internet, e-Commerce, Digital Content Services, SEO, Mobile.
• Top strengths: organizational skills, analytical skills, advanced project management, leadership, teamwork, innovation.
• Career goal: help companies of any size and sector to successfully develop international e-commerce initiatives.
• Location: mobile internationally.

Specialties
• e-Commerce: 4Ps strategy, payments, usability, customer satisfaction, product operations, product internationalization, quality assurance, customer support, strategic partner management, account management. • SEO: on-line presence, search quality optimization, web usability, web-spam fighting. • Advanced Project Management: work-flow management, resources management, stakeholders management, process definition, strategy implementation.

Mes compétences :
Usability
Online Marketing
Workforce Management
Google
Google Webmaster Tools
Account Management
E-Commerce
International Project Management
Team Management
SEO

Entreprises

  • Bakeca.it - E-Commerce Manager

    2012 - maintenant

  • Google - E-Commerce Manager

    Paris 2010 - 2011 • Most experienced EMEA team member of new “DCC - Digital Content & Commerce” Operations Team.
    • Acting as DCC Hiring Manager: grown team from 6 to 30 people in 9 months.
    • Managing a Team of 6 people providing EMEA Customer Support for Google Shopping and Android.
    • Defined Internationalization Operations Strategy for Google Shopping.
    • Launched Google Shopping Italy in May 2011:
    - collaborated cross-functionally with Sales, Product Manager, Marketing, Strategic Operations, Engineering teams;
    - set up Operations for Top 100 Strategic Partners and Long-tail merchants.

  • Google - SEO Specialist

    Paris 2007 - 2010 • Worked on Webspam related issues supporting Google Search Quality efforts across different European markets.
    • Led Italian Team activities, gained profound knowledge of Italian and French Internet markets, built advanced expertise in fighting various black-hat SEO’s techniques.
    • Contributed to External Communication and Webmasters’ Outreach efforts by publishing blog posts for ‘Google Webmaster Central Blog’ (blogpost ‘Best practices against hacking’) and ‘Google Italia Blog’ (blogpost ‘Best practice per la formattazione degli URL’).

  • Inexbee - Consultante en multimédia mobile

    2005 - 2007 • Worked on different Web / Wap projects commanded by SFR “Products & Services Direction”.
    • Contributed to the major project of rebuilding the public Website www.sfr.fr (Oct.2006 release) as PoC for ‘Products & Services’:
    - charged of internal / external project planning;
    - managed a team of 5 Project Managers – piloted operational tasks (preparation of storyboards, planning, validation phases);
    - worked with Product Managers and Web Agency (Fullsix) on defining new site structure, design, validating layouts and HTML pages;
    • Coordinated an ergonomic study aimed at improving the usability of ‘SFR Music’ leading service in mobile personalization.
    • Conducted different qualitative studies / benchmarks on ”Vodafone live!” Wap portal.

  • Digiplug - Project & Account Manager

    2003 - 2005 • Managed exclusive relationship with major international clients (Universal Mobile, Warner Music, Optimus):
    - provided support to clients’ day to day issues, worked on improving quality and performance of existing services;
    - charged of conception and launch of new mobile personalization services on multimedia supports (Web, Wap, i-mode, SMS+);
    - managed planning and budget, coordinated internal (Technical team, Product Specialists) and external (Partners) actors involved in the project.

  • Zandan - Business Development Manager

    2002 - 2002 • Signed new Italian (TIM, Vodafone Italy, Wind) and Spanish (Amena) clients interested in mobile Internet solutions (customer centric quality management software for mobile data services) and mobile personalization content services.

  • Rusticae - Assistante Marketing

    2001 - 2001 • Conceived and implemented new Internet communication plan for the chain of “charming” familiar rural hotels (“Rusticae” label).
    • Developed network of distributors internationally.

  • IMG Artists - Assistante Chef de Produit

    2000 - 2000 • Helped managing international release of “BBC Legends” series of CDs.
    • Analysed online market for music distribution, conducted benchmark of major existing Websites (e.g. Virgin, Amazon).

Formations

  • Stanford University (Stanford)

    Stanford 2010 - 2012

  • ESCP-EAP, European School Of Management

    Paris 1999 - 2004 Dynamiques d'internationalisation

  • Università Degli Studi Di TORINO (Torino)

    Torino 1996 - 2006 Management Internazionale

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