Menu

Isabelle BOUET

SAINTE MARIE DE RÉ

En résumé

DOMAIN OF EXPERTISE
Business development: B2B go to market strategy, channel model definition, partner program definition, partner acquisition strategy and planning, market segmentation.

Sales enablement: CRM implementation, sales process definition, sales team training, KPI definition, incentives program, quarter achievement programs definition and implementation.

Channel marketing and enablement: Channel enablement, channel training, marketing funds program definition and promotion, channel acquisition program, channel events (virtual and onsite).

Leads generation (BANT and sales ready leads): Online and offline lead generation campaigns, lead generation through 2 tier partners, Social media use to grow market reach.

Product marketing and product launch: Segmentation, product launch plans, internal teams and channel readiness, demo and seeding program, webinar and onsite training.

People and budget management : Direct and dotted line management of virtual team over different geos and time zone. Full Marketing budget ownership (staff, activities, and partner funding)

Public speaking and influencing: Partner conferences, partner councils, end-user seminars, webinars, trainings, public conferences.



Mes compétences :
Lead generation
Business planning
Business development
Management
Marketing

Entreprises

  • ToM - DG

    2014 - maintenant

  • GN Netcom A/S Jabra - Marketing Director

    Москва 2008 - 2014 Align Marketing disciplines, and set-up processes with KPI
     Set-up of the marketing back-office
     Partner program creation and roll-out
     Channel marketing and management strategy and creation of the first Partner Conference & Partner council
     Channel reward and Business Development Fund Program development
     Leads generation and leads management system at an EMEA level with Revenue generation metrics available in CRM
     End-user segmentation – vertical messaging/user types
     Product launching across EMEA
     Team of 23 people
    South-EMEA Marketing director
     Implementation of the B2B marketing structure
     Leads generation
     EMEA Partner Program creation and implementation
     PR & communication
     Team management
    Award: best WW marketer in 2010
    Business plan and marketing strategy for the CALA market entry

  • POLYCOM - Marketing Manager SEMEA

    Puteaux 2005 - 2007 Channel marketing (recruitment, motivation, co-op management)
     Product marketing support
     End-user communications including leads generation
     Communication & PR
     Management and organization

  • F5 Networks - Marketing Manager Southern Europe

    Suresnes 2002 - 2005 Channel Marketing
     Product marketing support
     End-user Marketing including leads generation
     Communication and PR
     Process and administration

  • Fi SYSTEM - Communication Manager France & Belgium

    2000 - 2001

  • Precision - Account Manager

    1998 - 2000

  • Salon des Entrepreneurs - Project Manager

    Paris 1997 - 1998

Formations

Pas de formation renseignée

Réseau

Annuaire des membres :