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Issam BALAAZI

Paris

En résumé

Associate Partner within a french boutique consulting firm named Cepheid Consulting.

I bring 18 years of experience in both consulting and operational roles.

I occupied for 8 years different operational roles including Product Marketing management, Project management and Pre-Sales support on behalf of telecommunication industry leaders.

Since 2007, I am leading several engagements as a management consultant including growth opportunities assessment, marketing and technology strategy, financial analysis and business modeling, project management, business process management and product marketing.

As part of an entrepreneurial project, I am also managing business development, communication and internal projects with the ambition to settle Cepheid Consulting as a unique partner for their customers.

I have proved to be customer oriented and results driven with high adaptability skills.
I hold an engineering degree from Supélec (one of the top french engineering school).

Core competencies :
• Strategic analysis and new opportunities assessment including financial analysis
• Go To Market strategy and operationnal implementation
• B2B and B2C Product marketing management
• Organization and processes management (Innovation, BPM, Lean Six Sigma)
• Project and Program Management
• Bid Management and Business Development

My expertises in the digital area :
• IOT and M2M
• NFC and contactless solutions
• xDSL, FTTx, WiMAX
• BPM, Workflow, EDM

Sectors I have been engaged with :
• Telecommunications
• Transportation
• Public sector

Mes compétences :
Marketing stratégique
Marketing opérationnel
Product marketing management
Direction de projets
Business process management
Veille technologique
Finance d'entreprise
Gestion d'appels d'offres
Avant vente
Gestion d'équipes
Développement commercial
Veille stratégique, réglementaire, économique

Entreprises

  • Cepheid consulting - Associate Partner

    Paris 2007 - maintenant Cepheïd Consulting, a strategy, marketing and management consulting firm, assists its clients in transforming their business model taking into account all breakthroughs driven by innovation and the digital word.

    We work along with our clients to help them understand and take into account those innovation with the objective to improve their operational performance, their position on their markets and at the end their profitability.

    For many years, our firm is developing its expertise over several sectors. We are supporting business departments (innovation, marketing, sales, after sales support, quality, operations, technical…) of our clients...in France and abroad.

    Cepheïd Consulting team is composed of expert consultants with a set of comprehensive skills and various experiences having set the unique objective to create value and become a key partner to our customers.

    Besides, we have built a network of highly skilled independent consultants and partnered with other firms to provide our clients with the required skills on demand.

    Do not hesitate to contact me to know more about our credentials and expertises.

  • MOTOROLA - Portfolio and Product Marketing Manager France

    Gif sur Yvette 2004 - 2007 Within the Mobile Devices Business France organization, management of product support activity for France (SFR/Bouygues/Retail & Distribution/MVNOs).
    Central role within the organization in relation with sales, after sales, technical, operations and marketing teams

    • Product and Portfolio Management
    - Developing strong relationship with carriers to determine product requirements, influence roadmap and identify high growth opportunities
    - Pre-sales support through presentation, customer meetings and bids management
    - Product business plan for France to influence European Roadmap

    --> Contribution to the first 3G, HSDPA, I-mode products ranging in France

    • Strategic marketing
    - Work with general management to develop and apply France product strategy
    - Motorola’s strategic positioning and competitive environment analysis
    - Product, market trend analysis
    - Third parties intelligence and relationship (Gaming, Applications, Contents,…)

    • Technical marketing
    - Technical bids management
    - Technology intelligence and trend analysis (RFID, DVB-H, HSDPA,…);
    - Supporting local partnership to deliver solution

    --> Launch of first 3G product embedding SFR TV mobile solution

    • Programme and Operations Management:
    - New products launch on the French market – introduction of open market, value added services products with French localisation
    - Process and monitoring tools set up to improve performance
    - Crisis and communication management ;
    - Risks analysis and TTM definition by coordination all Motorola actors (sales, operations, technical…)

    --> High rate of confidence achieved on Motorola ability to commit on deadlines
    --> Local process optimisation with an increase of 20% year to year of the number of references developed : up to 50 products launched per year


    • Press and media contact for Motorola
    • Promotes Motorola devices and solutions through seminars, road-show and trainings.
    • Team management (up to 3 employees)

  • BEIJALFORE - Consultant

    2002 - 2004 Integration and deployment Project Manager at SFR. My task consists in the integration of several projects based on service platforms (Wap, Localisation, Instant messaging, MMS, SMS) over mobile networks (GSM, GPRS, UMTS)

    • Project management:
    - Schedule management
    - Risk management
    - Team coordination (from 6 to 10 people)
    • Supplier management:
    - Building strong relationship to get quick issues resolution
    - Technical, Site and Field acceptance management (Trouble Report management)
    - Establish and maintain process (Documentation delivery management)

    --> Contribution to the first IM and Location based services platforms launch on SFR network

  • NORTEL NETWORKS - Presales Engineer

    Toronto 2000 - 2002 Technical and marketing support for France and MEA projects, in optical network solutions (SDH/Sonet, network management, synchronisation).

    • Developing relationships with customers and helping to develop the sales strategy with account managers – upstream work with technical teams to influence their choice ;

    • Bid management (RFI, RFQ, RFP): responding to technical queries and elaborating high level design regarding customer networks.


    • Operations support (live network design)

    --> Contribution to the first 9Telecom optical network deployment over Paris

  • CERN - R&D Engineer

    Geneva 23 1999 - 2000 French military service at Geneva
    Responsible for the tests on supraconducting magnets for the LHC (Large Hadrons Collider)

    • Test process set up and optimisation. Analysing tool development with Labview. Signal processing algorithm definition ;

    --> Collaborative publication in IEEE (Trans. Appl. Supercond: 12/2002 no. 1, pp. 31-4): Loss and dynamic magnetic field measurements in LHC dipoles.

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