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Jagannath SANYAL

PARIS

En résumé

A dynamic professional with nearly 9 years of experience in Project Execution, Market Intelligence, Market Research & Analysis, Lead Generation, Database handling, PR activities, Online Brand Promotion, Sales PPTs, MS CRM /Salesforce.com, Team Management and other Marketing Activates. Seeking assignments in the areas of Project Execution, Market Research & Analysis, Marketing & Communication with organisation of high repute.

Mes compétences :
Lead generation
SAS
Business Analysis
Market Research
Marketing Solutions
Google analytics
Community management
Project Management
Marketing stratégique
Omniture
Business Intelligence
Social media
SEM
Database Maintenance
Competitor Analysis
People Management
Formation
Blogging
SEO
SPSS
Communication online
Webmarketing

Entreprises

  • Inforpro Communication - Marketing Intern

    2012 - maintenant Project : Marketing Activities
    Description : Product Seminars, Marketing Database, Market Segmentation, Search Engine Optimization, Social Media Marketing, Web Analytics, Competitor Analysis and Content Marketing.
     Organizing product seminars and strong integration with Sales team.
     Created marketing database and maintained it in MS Excel, connected with Sugar CRM.
     Did data mining and created market segmentation based on regions, language and industries.
     Taking initiatives in different parts of digital communication and marketing.
     Search Engine Marketing for Expo Parmanente and Bedouk websites.
     Generated Campaign and Traffic metrics report for 6 Bedouk websites using Google and Xiti analytics tool.
     Launching online Campaign and tracking the performances with different KPIs.
     Taking initiative in different avenues for on page and off page SEO.
     Content management for newsletter and articles.
     Competitor analysis for Bedouk.com product in international market.
     Social Media Marketing and Positioning Management in SM.

  • Accenture India (www.accenture.com/) - Business Analyst

    2010 - 2012 Title : Market Analytics (MA)
    Description : Reports, Online Marketing, PPT preparation/Presentation and Data Mining/Analysis
    Accountability
     Generating market analysis repots using tools like – Omniture, Google Analytics etc.
     Preparing online marketing reports for Accenture Global online marketing team.
     Preparing Blog Reports, Microsite Traffic report, Campaign Reports, Paid search reports and other metrics for clients.
     Social Media – Facebook, Twitter, LinkedIn Reports and Stats.
     Handling internal clients and projects
     Preparing PPTs for clients and participate in various activities of communication and marketing
     Client Account management in MS CRM and Salesforce.com

  • Cvent India (P) Ltd., Gurgaon (http: //www. cvent.com) - Senior Associate- Marketing

    2007 - 2010 Title : Competitor Intelligence Analysis (CIA)
    Team Size : 6 Members
    Accountability
     Conducting categorization of competitors and tracing their business activities e.g. Man power hiring, product launch, etc.
     Organizing Product Seminar, preparing mystery shopping (calling competitor as customer to evaluate their real product/services pricing) and managing overall work related to CIA. Communicating & coordinating with US marketing & sales Team.
     Market Analysis reports for CSN tool.
     Participated in monthly News Letter creation and distribution to target audience.
     Report Generation from Salesforce.com
    The Highlights
     Prepared Mystery Shopping..
     Successfully consolidated man power hiring information in CIA report.

    Title : Cvent Supplier Network (CSN)
    Team Size : 9 members
    Accountability
     Enhancing the database of the Venues /Services and maintaining accuracy of database.
     Coordinating with US Marketing /Sales and Tech Departments for completion of the work.
     Imparting training to Indian CSN Sales Team and managing the entire CSN– International Team globally.
     Handling and resolving daily issues.
     Leading, training & monitoring performance of team members to ensure efficiency in operations and meeting of the targets.
     Handling Social Media and Blogs for CSN .
    The Highlights:
     Suggested recommendation for improving the CSN Tool.
     Successfully started CSN International Process.

  • Chivalry Systems, New Delhi (http://www.chivalrysystems.com/) - Research Executive- Marketing

    2004 - 2006 o Mapping clients and implementing marketing strategies to build consumer preference to drive volumes.
    o Monitoring competitor’s activities via internet for better penetration in the market.
    o Managing customer database handling. (Excel Spreadsheet)
    o Market Study and preparing market intelligence report.

Formations

  • KEDGE Business School (Ex Euromed Management)

    Marseille 2012 - 2013 Global MBA

    Triple Accredited 2 Years Global MBA from Kedge Business School, Marseille, FRANCE

  • All India Management Association (AIMA) (New Delhi)

    New Delhi 2005 - 2006 Post-Graduation Diploma in Management (Marketing)

    Post-Graduation Diploma in Management (Marketing) from All India Management Association (AIMA), New Delhi in 2006 with CGPA 3.42.

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